000858875 000__ 02006cam\a2200349\i\4500 000858875 001__ 858875 000858875 005__ 20210515160747.0 000858875 006__ m\\\\\o\\d\\\\\\\\ 000858875 007__ cr\un\nnnunnun 000858875 008__ 160606s2016\\\\nyu\\\\\ob\\\\001\0\eng\d 000858875 020__ $$a9780190609023 $$q(electronic book) 000858875 035__ $$a(StDuBDS)EDZ0001494965 000858875 040__ $$aStDuBDS$$beng$$cStDuBDS$$erda$$epn 000858875 050_0 $$aHF5415.153$$b.O64 2016 000858875 08204 $$a658.4063$$223 000858875 24500 $$aOpen innovation :$$bacademic and practical perspectives on the journey from idea to market /$$cArthur B. Markman. 000858875 264_1 $$aNew York, NY :$$bOxford University Press,$$c2016. 000858875 300__ $$a1 online resource 000858875 336__ $$atext$$2rdacontent 000858875 337__ $$acomputer$$2rdamedia 000858875 338__ $$aonline resource$$2rdacarrier 000858875 504__ $$aIncludes bibliographical references and index. 000858875 506__ $$aAccess limited to authorized users. 000858875 5208_ $$aMany firms want to innovate, but have a hard time overcoming their corporate culture to allow them to develop and commercialize innovative ideas. This text brings together contributions from academics and people in the business community to explore methods for opening up the innovation process to make it more successful. The work starts by defining the concept of open innovation. Then, it examines ways to bring more people into the innovation process at all stages including idea development, evaluation, and commercialization. This work provides a current perspective on the state-of-the-art in open innovation. 000858875 588__ $$aDescription based on online resource; title from home page (viewed on June 7, 2016). 000858875 650_0 $$aNew products. 000858875 650_0 $$aResearch, Industrial$$xManagement. 000858875 650_0 $$aTechnological innovations$$xManagement. 000858875 650_0 $$aDiffusion of innovations. 000858875 7001_ $$aMarkman, Arthur B.,$$eeditor. 000858875 77608 $$iPrint version: $$z9780199374441 000858875 85280 $$bebk$$hOxford Scholarship Online 000858875 85640 $$3Oxford scholarship online$$uhttps://univsouthin.idm.oclc.org/login?url=https://dx.doi.org/10.1093/acprof:oso/9780199374441.001.0001$$zOnline Access 000858875 909CO $$ooai:library.usi.edu:858875$$pGLOBAL_SET 000858875 980__ $$aBIB 000858875 983__ $$aOnline