@article{858963,
      author = {Moore, Gordon T., and Quelch, John A., and Boudreau, Emily  C.,},
      url = {http://library.usi.edu/record/858963},
      title = {Choice matters : how healthcare consumers make decisions  (and why clinicians and managers should care) /},
      recid = {858963},
      pages = {1 online resource :},
}