TY - GEN AB - 'Social Marketing Research for Global Public Health' offers proven guidelines for crafting campaigns that work in public health. It equips readers with tools pioneered by corporate marketers to increase the efficacy of public health interventions in any setting. AU - Evans, W. Douglas, CN - Oxford Scholarship Online CN - RA427 ID - 858964 KW - Public health KW - Social marketing. LK - https://univsouthin.idm.oclc.org/login?url=https://dx.doi.org/10.1093/acprof:oso/9780199757398.001.0001 N2 - 'Social Marketing Research for Global Public Health' offers proven guidelines for crafting campaigns that work in public health. It equips readers with tools pioneered by corporate marketers to increase the efficacy of public health interventions in any setting. SN - 9780190226022 T1 - Social marketing research for global public health :methods and technologies / TI - Social marketing research for global public health :methods and technologies / UR - https://univsouthin.idm.oclc.org/login?url=https://dx.doi.org/10.1093/acprof:oso/9780199757398.001.0001 ER -