Social marketing research for global public health : methods and technologies / W. Douglas Evans.
2016
RA427 .E92 2016
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Details
Title
Social marketing research for global public health : methods and technologies / W. Douglas Evans.
Author
ISBN
9780190226022 (electronic book)
Published
New York, NY : Oxford University Press, 2016.
Language
English
Description
1 online resource : illustrations
Call Number
RA427 .E92 2016
Dewey Decimal Classification
362.10688
Summary
'Social Marketing Research for Global Public Health' offers proven guidelines for crafting campaigns that work in public health. It equips readers with tools pioneered by corporate marketers to increase the efficacy of public health interventions in any setting.
Note
'Social Marketing Research for Global Public Health' offers proven guidelines for crafting campaigns that work in public health. It equips readers with tools pioneered by corporate marketers to increase the efficacy of public health interventions in any setting.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on online resource; title from home page (viewed on July 19, 2016).
Available in Other Form
Print version: 9780199757398
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