A concise guide to market research : the process, data, and methods using IBM SPSS statistics / Erik Mooi, Marko Sarstedt.
2019
HF5415.2 .S27 2019
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Details
Title
A concise guide to market research : the process, data, and methods using IBM SPSS statistics / Erik Mooi, Marko Sarstedt.
Author
Edition
Third edition.
ISBN
9783662567074 (electronic book)
3662567075 (electronic book)
9783662567067
3662567067
3662567075 (electronic book)
9783662567067
3662567067
Published
Berlin, Germany : Springer, [2019]
Language
English
Description
1 online resource (396 pages).
Call Number
HF5415.2 .S27 2019
Dewey Decimal Classification
658.8/3
Note
Introduction to Market Reseach.- The Market Research Process.- Data.- Getting Data.- Descriptive Statistics.- Hypothesis Testing & ANOVA.- Regression Analysis.- Principal Component and Factor Analysis.-Cluster Analysis.- Communicating the Results.
Access Note
Access limited to authorized users.
Source of Description
Online resource; title from digital title page (viewed on November 15, 2018).
Added Author
Series
Springer texts in business and economics.
Available in Other Form
Print version: 9783662567067
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