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000863676 1001_ $$aEskilson, Stephen,$$d1964-$$eauthor.
000863676 24510 $$aGraphic design :$$ba new history /$$cStephen J. Eskilson.
000863676 250__ $$aThird edition.
000863676 264_1 $$aNew Haven, Connecticut :$$bYale University Press,$$c[2019]
000863676 300__ $$a471 pages :$$billustrations (chiefly color) ;$$c30 cm
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000863676 504__ $$aIncludes bibliographical references (pages 444-451) and index.
000863676 5050_ $$aThe origins of graphic design -- Writing and printing in China. From Gutenberg to Bodoni -- 1. The nineteenth century: an expanding field. The Industrial Revolution and the rise of urban mass culture ; New technologies ; Photography -- European newspapers and the law ; New design theories ; The popular book and print ; Mass-market advertising: the broadsheet and the poster ; Nineteenth-century type ; Typesetting and competition ; Advertising agencies ; William Morris. -- The arts and crafts movement ; William Morris's Kelmscott Press. -- The advent of graphic design -- 2. Art Nouveau: a new style for a new culture. French Art Nouveau ; Jules Chéret ; Leonetto Cappiello: Japanese prints ; Alphonse Mucha: Absinthe, the green fairy ; Sensuality and symbolism ; Théophile Steinlen ; Henri de Toulouse-Lautrec: The United States ; Harper's and Japanese prints ; The portrayal of young women ; Will H. Brandley: England ; English Art Nouveau ; Arthur Liberty and liberty's ; Aubrey Beardsley ; The Beggarstaff Brothrs: Art nouveau in Scotland, Austria, and Germany: the four ; : The Glasgow School of Art, Celtic revival: Celtic manuscripts and The Four ; Charles Rennie Mackintosh -- Vienna Secession : Gustav Klimt ; The Secession Building -- Ver Sacrum -- Wiener Werkstätte : Werkstätte style ; Austrian Expressionism: Oskar Kokoschka, Egon Schiele -- Art Nouveau in Germany : Pan and Jugend magazines ; Blackletter ; Simplicissimus magazine ; Henry van de Velde ; Peter Behrens -- The decline of Art Nouveau -- 3. Sachplakat, the First World War, and Dada. Sachplakat in Germany : Lucian Bernhard and the Priester breakthrough ; The Sachplakat phenomenon ; Ludwig Hohlwein -- The First World War : Wartime propaganda ; Emasculating messages -- The United States : War posters and James Montgomery Flagg: Uncle Sam, an American icon ; Howard Chandler Christy -- France -- The central powers : Realism versus abstraction -- Dada : Tristan Tzara ; Dada in Paris ; Dada in Berlin ; Kurt Schwitters and Merz.
000863676 5050_ $$a4. Modern art, modern graphic design. Montparnasse -- Cubism : Guillaume Apollinaire's Calligrammes -- The London underground : Frank Pick ; Edward McKnight Kauffer ; Signage and visual identity -- Futurism : "Words in freedom" ; Lacerba ; Vorticism: Book design in Britain -- Purism : The machine aesthetic ; The new spirit -- Art Deco in France and Britain : Poster art: Cassandre and Carlu ; The Normandie -- Art Deco in Asia: Art Deco type design -- Art Deco: race and colonialism ; The 1931 International Colonial Exposition -- 5. Revolutions in design. De Stijl ; Seeking universal harmony ; Typography and journal design ; De Stijl redesigned ; De Stijl architecture ; De Stijl poster design ; De Stijl and Dada -- Revolution in Russia -- The Russian Revolution and the Bolshevik poster ; The Bolshevik poster -- Lubki and religious icons -- Russian suprematism and constructivism ; Kasimir Malevich and Vladimir Tatlin ; A new Utopia ; Constructivism and Alexander Rodchenko ; Alexander Rodchenko and Vladimir Mayakovsky ; Photomontage and film ; Filmic vision ; Gustav Klutsis ; Film posters: the Stenbergs ; El Lissitzky ; El Lissitzky in Germany. -- 6. The Bauhaus and the new typography -- Dada and Russian constructivism -- German expressionism ; Expressionist film ; Metropolis -- The Arbeitsrat für Kunst -- Weimar Bauhaus ; Expressionism at the Bauhaus ; Constructivism and the Bauhaus ; László Moholy-Nagy -- Women at the Bauhaus ; The 1923 exhibition ; Political problems -- Dessau Bauhaus ; New buildings ; Herbert Bayer ; Typophoto ; Depoliticization at the Bauhaus ; Type at the Bauhaus ; Paul Renner and Futura -- The new typography ; Die neue Typographie ; Ring Neur Werbegestalter.
000863676 5050_ $$a7. American modern and the Second World War. The American magazine ; Fortune -- Condé Nast, Vogue, and fashion photography ; Mehemed Agha and Vanity Fair ; Cipe Pineles ; Alexey Broadovitch ; PM magazine. -- Government patrons ; The Great Depression ; FAP posters ; Lester Beall -- The Museum of Modern Art ; The international style ; The "machine art" exhibition ; The "Cubism and Abstract Art" exhibition ; The "Bauhaus 1919-1928" exhibition -- Pulp magazines -- Germany in the 1930s ; The Nazis and the mass media ; "Degenerate Art" ; Typography under the Nazis ; John Heartfield's photomontages -- The Second World War ; Britain ; Russia ; The United States ; Norman Rockwell -- 8. The triumph of the international style. Swiss style ; Jan Tschichold ; The predominance of Akzidenz Grotesk ; New typefaces ; The Swiss style in Zurich ; Neue Grafik ; Design in Basel ; The spread of the Swiss Style ; The International style and corporate identy at Ulm -- The Netherlands -- England ; Stanley Morison ; Jan Tschichold at Penguin ; Herbert Spencer ; Alan Fletcher -- France -- American innovators ; Alvin Lustig ; Saul Bass -- The internatinoal style comes to America ; Container Corporation of America ; Paul Rand -- Bauhaus Masters at American Univesities ; The breakthrough: Paul Rand and IBM ; Unimark International ; The Golden Age of Lagos -- The International style in corporate architecture ; The tilted "E" -- 9. Postmodernism: the return of expression -- Postmodernism -- Psychedelic and rock graphics ; Historical consciousness ; Détournement ; Postmodern typography ; Robert Venturi and Learning from Las Vegas ; Wolfgang Weingart ; Dan Friedman and April Greiman ; Early desktop publishing -- The postmodern book and Richard Eckersley ; Cranbrook Academy of Art ; The Netherlands and Britain ; Tibor Kalman -- Postmodern architecture -- Digital typography ; Émigré Graphics ; Early digital typefaces and Zuzana Licko -- The postmodernism of resistance continuing conflict. -- 10. Contemporary graphic design -- Eclectic experiments: "Grunge" design ; Depoliticized design ; Celebrification ; Electicism, historicism, and appropriation ; Conceptual design ; MTV, coopting the counterculture ; Comics, manga, video games, and animé ; Graffiti and street art ; Illustraton in a digital age -- Design it yourself -- Global graphics? -- 11. The digital present. Resurgent idealism -- Wired magazine -- Designing the web 1.0: beginnings ; First wave motion and interactivity: flash 2000-2010 ; Viral advertising ; Animated graphics for film and television ; The end of the flash era ; The multifaceted digital world: stories, experiences, and interfaces -- Big data -- Contemporary digital type ; Digital crystal goblets -- Comic sans and papyrus ; Experimental and conceptual type -- Lessons from type at MoMA. -- Epilogue. The Citizen Designer -- Sustainability -- Bruce Mau and massive change -- Jonathan Barnbrook -- Center for Urban Pedagogy -- Conclusion.
000863676 650_0 $$aGraphic arts$$xHistory.
000863676 650_0 $$aCommercial art$$xHistory.
000863676 85200 $$bgen$$hNC998$$i.E85$$i2019
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000863676 980__ $$aBIB
000863676 980__ $$aBOOK