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000863773 010__ $$a  2018057398
000863773 019__ $$a1100453480
000863773 020__ $$a9781119533290$$q(electronic book)
000863773 020__ $$a1119533295$$q(electronic book)
000863773 020__ $$a9781119533283$$q(electronic book)
000863773 020__ $$a1119533287$$q(electronic book)
000863773 020__ $$z9781119533184
000863773 035__ $$a(OCoLC)on1077575702
000863773 035__ $$a(DLC)EBC5741223
000863773 035__ $$a863773
000863773 040__ $$aNhCcYBP$$beng$$cNhCcYBP
000863773 042__ $$apcc
000863773 050_4 $$aHD69.B7$$bK459 2019eb
000863773 08200 $$a658.8/27$$223
000863773 24500 $$aKellogg on branding in a hyper-connected world /$$cedited by Alice M. Tybout, Tim Calkins.
000863773 264_1 $$aHoboken, New Jersey :$$bJohn Wiley & Sons, Inc.,$$c[2019]
000863773 300__ $$a1 online resource (xxviii, 338 pages) :$$billustrations.
000863773 336__ $$atext$$btxt$$2rdacontent
000863773 337__ $$acomputer$$bc$$2rdamedia
000863773 338__ $$aonline resource$$bcr$$2rdacarrier
000863773 4901_ $$aKellogg School of Management (Series)
000863773 504__ $$aIncludes bibliographical references and  index.
000863773 5050_ $$tIntroduction: The Power and Challenge of Branding /$$rTim Calkins --$$tBrand Positioning: The Foundation for Building a Strong Brand /$$rAlice M. Tybout --$$tLeveraging the Power of Brand Purpose /$$rJim Stengel, Matt Carcieri, and Renée Dunn --$$tCreating a Powerful Brand Portfolio /$$rTim Calkins --$$tCompetitive Brand Strategies: Creating Pioneer, Fast-Follower, and Late-Mover Advantage /$$rGregory S. Carpenter and Kent Nakamoto --$$tLeading the Brand: Brand Strategy Orchestration and Implementation /$$rEric Leininger --$$tThe Three Keys to Building Global Brands with Soul /$$rSanjay Khosla --$$tBrand Design and Design Thinking /$$rBobby J. Calder --$$tLeveraging Touchpoints in Today's Branding Environment /$$rKevin McTigue --$$tBuilding Strong Connections between Brands and the Self /$$rNeal J. Roese and Wendi L. Gardner --$$tBuilding Strong Brands through Advertising Strategy in the Online Age /$$rBrian Sternthal --$$tDigital Brand Storytelling /$$rMohanbir Sawhney --$$tBranding Services in the Digital Era /$$rTom O'Toole --$$tDigital Transformation and the Evolution of Customer Insights in Brand Building /$$rBridgette Braig --$$tUsing Neuroscience to Assess Brands /$$rMoran Cerf --$$tMeasuring Brand Relevance and Health /$$rJulie Hennessy --$$tConnecting Marketing and Finance via Brand Value /$$rBobby J. Calder --$$tHas Purpose Lost Its Purpose? McDonald's Defines Its Style of Marketing /$$rSilvia Lagnado and Colin Mitchell --$$tUlta Beauty Gets a Branding Makeover /$$rMary Dillon and Dave Kimbell --$$tTransforming a Historic Brand for a Hyper-Connected World: The John Deere Story /$$rDenny Docherty and Mike Porter --$$tRebranding an Organization: The Novant Health Story /$$rScott Davis and David Duvall --$$tRepositioning a Country Brand: Changing the Conversation about Mexico /$$rGloria Guevara --$$tManaging Brand Communications in a Digital World /$$rCindy Halvorsen --$$tCustomer Experience: The New Frontier of Branding /$$rSergio Pereira --$$tBrand New: Creating a Brand from Scratch /$$rPaul Earle.
000863773 506__ $$aAccess limited to authorized users
000863773 588__ $$aDescription based on print version record.
000863773 650_0 $$aBrand name products.
000863773 650_0 $$aBranding (Marketing)
000863773 650_0 $$aInternet marketing.
000863773 650_0 $$aCustomer relations$$xManagement.
000863773 7001_ $$aTybout, Alice M.,$$eeditor.
000863773 7001_ $$aCalkins, Tim,$$eeditor.
000863773 77608 $$iPrint version:$$tKellogg on branding in a hyper-connected world$$dHoboken, New Jersey : John Wiley & Sons, Inc., [2019]$$z9781119533184$$w(DLC)  2018054064
000863773 830_0 $$aKellogg School of Management (Series)
000863773 85280 $$bebk$$hProQuest Ebook Central
000863773 85640 $$3ProQuest Ebook Central$$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=5741223$$zOnline Access
000863773 909CO $$ooai:library.usi.edu:863773$$pGLOBAL_SET
000863773 980__ $$aEBOOK
000863773 980__ $$aBIB
000863773 982__ $$aEbook
000863773 983__ $$aOnline