Marketing essentials for independent lodgings / Pamela Lanier and Marie Lanier.
Lanier, Pamela, author.; Lanier, Marie, author.
2017
TX907 .L255 2017
Available Online

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Title
Marketing essentials for independent lodgings / Pamela Lanier and Marie Lanier.
Author
Lanier, Pamela, author.
Edition
First edition.
ISBN
9781631575969 paperback
9781631575976 (electronic bk.)
Published
New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2017.
Language
English
Description
1 online resource (xix, 153 pages) : illustrations.
Call Number
TX907 .L255 2017
Dewey Decimal Classification
647.9573
Summary
Marketing a small, independently owned lodging business can be difficult. Marketing Essentials for Independent Lodgings outlines how to get a business's name out there, attract consumers, and navigate the dicey world of social media and an online presence. Descriptions of traveler demographics, how to get the word out about a property, and how to make a property unique are all talked about at depth. The goal of this book is to help small lodgings flourish, and it does so by including lists of actions that can be taken this week, this month, or this year to help positively impact the bottom line. Also included is a specific marketing outline that can be adapted to an individual business, giving business owners a timeline and plan they can follow.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Title from PDF title page (viewed on July 31, 2017).
Added Author
Lanier, Marie, author.
Series
Tourism and hospitality management collection.
Available in Other Form
Print version: 9781631575969
Linked Resources
Online Access
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Part I. Marketing and pricing basics
1. First impressions: hospitality
2. Total media marketing
3. Marketing your passions
4. Setting a price
5. Demographics make a difference
6. Increase sustainability, increase appeal
7. Working with associations and travel agents
8. Mastering public relations
9. Guest communications: a bird in hand
Part II. Web-based marketing
10. Website fundamentals for innkeepers
11. Your social media presence
12. SEO (search engine optimization)
13. Tips and tricks for staying on top of your content
14. The rating game: leveraging consumer reviews
15. Online travel agents (OTAs)
Appendix. Five-month detailed marketing plan
Case study. Bass and Baskets: an innkeeper's passions
Appendix 1. Putting heads in country beds
Appendix 2. List of possible marketing initiatives
Appendix 3. Top tips from successful properties
Author biographies
List of contributors
Index.

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