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000865351 020__ $$z9781631575969$$qpaperback
000865351 020__ $$a9781631575976$$q(electronic bk.)
000865351 035__ $$a(MiAaPQ)EBC4898664
000865351 035__ $$a(Au-PeEL)EBL4898664
000865351 035__ $$a(CaPaEBR)ebr11414244
000865351 035__ $$a(OCoLC)994027839
000865351 040__ $$aMiAaPQ$$beng$$erda$$epn$$cMiAaPQ$$dMiAaPQ
000865351 050_4 $$aTX907$$b.L255 2017
000865351 0820_ $$a647.9573$$223
000865351 1001_ $$aLanier, Pamela,$$eauthor.
000865351 24510 $$aMarketing essentials for independent lodgings /$$cPamela Lanier and Marie Lanier.
000865351 250__ $$aFirst edition.
000865351 264_1 $$aNew York, New York (222 East 46th Street, New York, NY 10017) :$$bBusiness Expert Press,$$c2017.
000865351 300__ $$a1 online resource (xix, 153 pages) :$$billustrations.
000865351 336__ $$atext$$2rdacontent
000865351 337__ $$acomputer$$2rdamedia
000865351 338__ $$aonline resource$$2rdacarrier
000865351 4901_ $$aTourism and hospitality management collection
000865351 504__ $$aIncludes bibliographical references and index.
000865351 5050_ $$aPart I. Marketing and pricing basics -- 1. First impressions: hospitality -- 2. Total media marketing -- 3. Marketing your passions -- 4. Setting a price -- 5. Demographics make a difference -- 6. Increase sustainability, increase appeal -- 7. Working with associations and travel agents -- 8. Mastering public relations -- 9. Guest communications: a bird in hand -- Part II. Web-based marketing -- 10. Website fundamentals for innkeepers -- 11. Your social media presence -- 12. SEO (search engine optimization) -- 13. Tips and tricks for staying on top of your content -- 14. The rating game: leveraging consumer reviews -- 15. Online travel agents (OTAs) -- Appendix. Five-month detailed marketing plan -- Case study. Bass and Baskets: an innkeeper's passions -- Appendix 1. Putting heads in country beds -- Appendix 2. List of possible marketing initiatives -- Appendix 3. Top tips from successful properties -- Author biographies -- List of contributors -- Index.
000865351 506__ $$aAccess limited to authorized users.
000865351 5203_ $$aMarketing a small, independently owned lodging business can be difficult. Marketing Essentials for Independent Lodgings outlines how to get a business's name out there, attract consumers, and navigate the dicey world of social media and an online presence. Descriptions of traveler demographics, how to get the word out about a property, and how to make a property unique are all talked about at depth. The goal of this book is to help small lodgings flourish, and it does so by including lists of actions that can be taken this week, this month, or this year to help positively impact the bottom line. Also included is a specific marketing outline that can be adapted to an individual business, giving business owners a timeline and plan they can follow.
000865351 588__ $$aTitle from PDF title page (viewed on July 31, 2017).
000865351 650_0 $$aHotels$$xMarketing.
000865351 653__ $$amarketing
000865351 653__ $$abed & breakfast
000865351 653__ $$aboutique hotel
000865351 653__ $$aecotourism
000865351 653__ $$aguesthouse
000865351 653__ $$ainn
000865351 653__ $$alodge
000865351 653__ $$alodging
000865351 653__ $$aOTA
000865351 653__ $$aprint marketing
000865351 653__ $$apublic relations
000865351 653__ $$asocial media
000865351 653__ $$atravel agent
000865351 655_0 $$aElectronic books
000865351 7001_ $$aLanier, Marie,$$eauthor.
000865351 77608 $$iPrint version:$$z9781631575969
000865351 830_0 $$aTourism and hospitality management collection.
000865351 852__ $$bebk
000865351 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4898664$$zOnline Access
000865351 909CO $$ooai:library.usi.edu:865351$$pGLOBAL_SET
000865351 980__ $$aBIB
000865351 980__ $$aEBOOK
000865351 982__ $$aEbook
000865351 983__ $$aOnline