Unlimited

Authorized users

Can lend chapters, not whole ebooks

Advances in national brand and private label marketing : Fifth International Conference, 2018 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev, editors.

9783319920849 (electronic book)
3319920847 (electronic book)
3319920839
9783319920832

Cham, Switzerland : Springer, [2018]

©2018

English

1 online resource.

10.1007/978-3-319-92084-9 doi

HF5415.1255 I58 2018eb

658.827

"This book presents the latest research on national brand and private label marketing - in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the papers address diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships. The main theme of the 2018 conference was "Building Strong Brands in the Digital Age"."-- Provided by publisher.

Includes bibliographical references.

Access limited to authorized users.

text file PDF

Online resource; title from PDF title page (viewed June 8, 2018).

Springer proceedings in business and economics.

Print version: 9783319920832

Online Resources > Ebooks
All Resources