@article{865941,
      recid = {865941},
      author = {Martínez-López, Francisco J. and Gázquez Abad, Juan  Carlos, and Chernev, Alexander,},
      title = {Advances in national brand and private label marketing :  Fifth International Conference, 2018 /. International  Conference on Research on National Brand and Private Label  Marketing},
      pages = {1 online resource.},
      abstract = {"This book presents the latest research on national brand  and private label marketing - in a collection of original  and highly relevant contributions to the 2018 International  Conference on National Brand & Private Label Marketing in  Barcelona. It covers a wide range of topics from fields as  varied as retailing, marketing, general business,  psychology, economics and statistics. Further, the papers  address diverse areas of application, including:  purchase-decision models, premium private labels, decisions  involved in introducing new products, M-commerce, private  label adoption, assortment decisions, private label  pricing, brand equity and collaborative relationships. The  main theme of the 2018 conference was "Building Strong  Brands in the Digital Age"."--},
      url = {http://library.usi.edu/record/865941},
      doi = {https://doi.org/10.1007/978-3-319-92084-9},
}