000865941 000__ 03217cam\a2200529Ii\4500
000865941 001__ 865941
000865941 005__ 20230306145803.0
000865941 006__ m\\\\\o\\d\\\\\\\\
000865941 007__ cr\un\nnnunnun
000865941 008__ 180604s2018\\\\sz\\\\\\ob\\\\100\0\eng\d
000865941 019__ $$a1039074903$$a1040612787$$a1042945385$$a1058867911
000865941 020__ $$a9783319920849$$q(electronic book)
000865941 020__ $$a3319920847$$q(electronic book)
000865941 020__ $$z3319920839
000865941 020__ $$z9783319920832
000865941 0247_ $$a10.1007/978-3-319-92084-9$$2doi
000865941 035__ $$aSP(OCoLC)on1038486082
000865941 035__ $$aSP(OCoLC)1038486082$$z(OCoLC)1039074903$$z(OCoLC)1040612787$$z(OCoLC)1042945385$$z(OCoLC)1058867911
000865941 040__ $$aYDX$$beng$$epn$$erda$$cYDX$$dN$T$$dAZU$$dUPM$$dOCLCF$$dEBLCP$$dOCLCQ$$dAU@$$dOCLCQ$$dNOC$$dUKMGB$$dMERER$$dOCLCQ$$dGW5XE
000865941 049__ $$aISEA
000865941 050_4 $$aHF5415.1255$$bI58 2018eb
000865941 08204 $$a658.827$$223
000865941 1112_ $$aInternational Conference on Research on National Brand and Private Label Marketing$$n(5th :$$d2018 :$$cGranada, Spain),$$jauthor.
000865941 24510 $$aAdvances in national brand and private label marketing :$$bFifth International Conference, 2018 /$$cFrancisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev, editors.
000865941 264_1 $$aCham, Switzerland :$$bSpringer,$$c[2018]
000865941 264_4 $$c©2018
000865941 300__ $$a1 online resource.
000865941 336__ $$atext$$btxt$$2rdacontent
000865941 337__ $$acomputer$$bc$$2rdamedia
000865941 338__ $$aonline resource$$bcr$$2rdacarrier
000865941 347__ $$atext file$$bPDF$$2rda
000865941 4901_ $$aSpringer proceedings in business and economics
000865941 504__ $$aIncludes bibliographical references.
000865941 5050_ $$aPart I: Consumer Behavior -- Part II: Online Context and Digital Transformation -- Part III: Branding -- Part IV: Modelling and Theoretical Research.
000865941 506__ $$aAccess limited to authorized users.
000865941 520__ $$a"This book presents the latest research on national brand and private label marketing - in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the papers address diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships. The main theme of the 2018 conference was "Building Strong Brands in the Digital Age"."--$$cProvided by publisher.
000865941 588__ $$aOnline resource; title from PDF title page (viewed June 8, 2018).
000865941 650_0 $$aBranding (Marketing)$$vCongresses.
000865941 7001_ $$aMartínez-López, Francisco J.$$q(Francisco José),$$eeditor.
000865941 7001_ $$aGázquez Abad, Juan Carlos,$$eeditor.
000865941 7001_ $$aChernev, Alexander,$$eeditor.
000865941 77608 $$iPrint version:$$z3319920839$$z9783319920832$$w(OCoLC)1032353350
000865941 830_0 $$aSpringer proceedings in business and economics.
000865941 852__ $$bebk
000865941 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-92084-9$$zOnline Access$$91397441.1
000865941 909CO $$ooai:library.usi.edu:865941$$pGLOBAL_SET
000865941 980__ $$aEBOOK
000865941 980__ $$aBIB
000865941 982__ $$aEbook
000865941 983__ $$aOnline
000865941 994__ $$a92$$bISE