Entertainment science : data analytics and practical theory for movies, games, books, and music / Thorsten Hennig-Thurau, Mark B. Houston.

Forget the "Nobody-Knows Anything" Mantra: It's Time for Entertainment Science!
Products, Markets & Consumers
The Business and Economics of Entertainment: The Fundamentals of Entertainment
Why Entertainment Products Are Unique: Key Characteristics
Why Entertainment Markets Are Unique: Key Characteristics
Creating Value, Making Money: Essential Business Models for Entertainment Products
The Consumption Side of Entertainment
Managing & Marketing Entertainment
What Makes an Entertainment Product a Hit?: Entertainment Product Decisions, Episode 1: The Quality of the Entertainment Experience
Entertainment Product Decisions, Episode 2: Search Qualities and Unbranded Signals
Entertainment Product Decisions, Episode 3: Brands as Quality Signals
Entertainment Product Decisions, Episode 4: How to Develop New Successful Entertainment Products
Entertainment Communication Decisions, Episode 1: Paid and Owned Channels
Entertainment Communication Decisions, Episode 2: "Earned" Channels
Entertainment Distribution Decisions
Entertainment Pricing Decisions
Integrating Entertainment Marketing: Creating Blockbusters and Niche Products by Combining Product, Communication, Distribution, and Pricing Decisions.