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Table of Contents
Intro; Contents; Contributors; Sustainable Entrepreneurship: The Role of Collaboration in the Global Economy; 1 Introduction; 2 Sustainable Entrepreneurship; 3 Sustainable Development; 4 Conclusion; References; Entrepreneurial Activity and Its Determinants: Findings from African Developing Countries; 1 Introduction; 2 Literature Review; 3 Data and Sample; 4 Descriptive Evidence; 4.1 Entrepreneurial Activity; 4.2 Economic Indicators and Business Environment; 5 Empirical Approach; 6 Results and Discussion; 7 Conclusions and Suggestions for Future Research; References
Culture as Opportunity: Skilled Migration and Entrepreneurship in Australia1 Introduction; 2 Defining Entrepreneurship; 3 Why Immigrant Entrepreneurship?; 4 Conceptualising Immigrant Entrepreneurship: Push and Pull Motivations; 5 Methodology; 6 Comparing Immigrant Entrepreneurs in Australia; 6.1 Case One: A Building and Construction Magnate; 6.2 Case Two: A Bangladeshi Community Grocery Store Owner; 6.3 Case Three: A South African Design Venture; 6.4 Case Four: A First-Generation Entrepreneur from India; 7 Towards Opportunity Entrepreneurship; 8 Conclusion and Policy Recommendations
2.3 Marketing Mix in the Context of EE2.3.1 Location and Price: Determinant Factors for EEs; Place; Price; 2.3.2 Advertising and Products: Non-negligible Elements for EEs; Products; Promotion; 3 Methodology; 3.1 A Qualitative Study Through an Exploratory Multiple Case Approach; 3.2 The Rationale for Considering the Maghrebian Community and the City of Montreal; 3.3 Case Studies; 3.4 Data Collection; 3.5 Accessibility; 4 Analysis and Discussion; 4.1 Motivations; 4.2 Segmentation/Targeting; 4.3 Relational Marketing; 4.4 Mix Marketing; 4.5 Other Elements
5 Implications and Directions for Future Research6 Conclusion; References; Shedding Light on the Driving Forces of the Romanian Shadow Economy: An Empirical Investigation Based on the MIMIC Approach; 1 Introduction; 2 Literature Review: The Existing Studies on the Romanian Shadow Economy; 3 Modelling the Size of Romanian Informal Economy; 3.1 Hypotheses, Data, and Methodology; 3.2 Empirical Results; 4 Main Conclusions and Recommendations; 4.1 Summary of the Most Important Results; 4.2 Policy Conclusions; Appendix: The Description and Source of the Data; References
Culture as Opportunity: Skilled Migration and Entrepreneurship in Australia1 Introduction; 2 Defining Entrepreneurship; 3 Why Immigrant Entrepreneurship?; 4 Conceptualising Immigrant Entrepreneurship: Push and Pull Motivations; 5 Methodology; 6 Comparing Immigrant Entrepreneurs in Australia; 6.1 Case One: A Building and Construction Magnate; 6.2 Case Two: A Bangladeshi Community Grocery Store Owner; 6.3 Case Three: A South African Design Venture; 6.4 Case Four: A First-Generation Entrepreneur from India; 7 Towards Opportunity Entrepreneurship; 8 Conclusion and Policy Recommendations
2.3 Marketing Mix in the Context of EE2.3.1 Location and Price: Determinant Factors for EEs; Place; Price; 2.3.2 Advertising and Products: Non-negligible Elements for EEs; Products; Promotion; 3 Methodology; 3.1 A Qualitative Study Through an Exploratory Multiple Case Approach; 3.2 The Rationale for Considering the Maghrebian Community and the City of Montreal; 3.3 Case Studies; 3.4 Data Collection; 3.5 Accessibility; 4 Analysis and Discussion; 4.1 Motivations; 4.2 Segmentation/Targeting; 4.3 Relational Marketing; 4.4 Mix Marketing; 4.5 Other Elements
5 Implications and Directions for Future Research6 Conclusion; References; Shedding Light on the Driving Forces of the Romanian Shadow Economy: An Empirical Investigation Based on the MIMIC Approach; 1 Introduction; 2 Literature Review: The Existing Studies on the Romanian Shadow Economy; 3 Modelling the Size of Romanian Informal Economy; 3.1 Hypotheses, Data, and Methodology; 3.2 Empirical Results; 4 Main Conclusions and Recommendations; 4.1 Summary of the Most Important Results; 4.2 Policy Conclusions; Appendix: The Description and Source of the Data; References