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Table of Contents
Intro; Preface; Acknowledgments; Contents; Acronyms; List of Figures; Chapter 1: Introduction: Why Look at Trade and Rhetoric?; 1.1 Introduction; 1.2 The Evolution of Public Opinion; 1.3 Why Is This Book Important?; 1.4 Outline; Bibliography; Chapter 2: Previous Attempts at Transatlantic Trade Agreements, and the Rationale for Launching the Transatlantic Trade and Investment Partnership Negotiations; 2.1 Introduction; 2.2 The Partners; 2.3 How Did We Get to TTIP?; 2.4 What Is TTIP?; 2.5 Potential Political Problems; 2.6 Conclusion; Bibliography; Chapter 3: Theory and Method; 3.1 Introduction
3.2 Rhetoric 3.3 Rhetorical Strategies; 3.4 Framing; 3.5 Method; 3.6 Conclusion; Bibliography; Chapter 4: The Campaign Against the Transatlantic Trade and Investment Partnership; 4.1 Introduction; 4.2 The Choice of Issues; 4.3 The Lowering of Standards; 2013; 2014; 2015 and 2016; 4.4 Investor-State Dispute Settlement; 2013; 2014; 2015 and 2016; 4.5 Transparency; 4.6 Conclusion; Bibliography; Chapter 5: Supporters' Rhetoric in the Public Duel; 5.1 Introduction; 5.2 The Commission's Rhetoric Regarding Economic and Geopolitical Benefits
5.3 The Commission's Rhetorical Response to Opponents' ArgumentsStandards; ISDS; 5.4 Transparency; 5.5 The Commission's Functional Messaging; 5.6 Conclusion; Bibliography; Chapter 6: What Underlies the Rhetoric in the Public Duel?; 6.1 Introduction; 6.2 The Assumptions and Presuppositions Underlying Opponents' Argumentation; Would TTIP Actually Lower European Standards?; Would TTIP Actually Cause Regulatory Chill?; 6.3 The Assumptions Underlying Supporters' Arguments; Would TTIP Bring Economic Benefits?; Would TTIP Bring Geopolitical Benefits?; 6.4 Conclusion; Bibliography
Chapter 7: Why Opponents Prevailed, and Lessons from the Transatlantic Trade and Investment Partnership Negotiations7.1 Introduction; 7.2 Why Was Opponents' Rhetorical Strategy Successful?; 7.3 Contributions to the Literature; 7.4 Implications of the Rhetorical Dueling; The Partners; Rhetorical Shifts; CSO Campaigning; 7.5 Conclusion; Bibliography; Index
3.2 Rhetoric 3.3 Rhetorical Strategies; 3.4 Framing; 3.5 Method; 3.6 Conclusion; Bibliography; Chapter 4: The Campaign Against the Transatlantic Trade and Investment Partnership; 4.1 Introduction; 4.2 The Choice of Issues; 4.3 The Lowering of Standards; 2013; 2014; 2015 and 2016; 4.4 Investor-State Dispute Settlement; 2013; 2014; 2015 and 2016; 4.5 Transparency; 4.6 Conclusion; Bibliography; Chapter 5: Supporters' Rhetoric in the Public Duel; 5.1 Introduction; 5.2 The Commission's Rhetoric Regarding Economic and Geopolitical Benefits
5.3 The Commission's Rhetorical Response to Opponents' ArgumentsStandards; ISDS; 5.4 Transparency; 5.5 The Commission's Functional Messaging; 5.6 Conclusion; Bibliography; Chapter 6: What Underlies the Rhetoric in the Public Duel?; 6.1 Introduction; 6.2 The Assumptions and Presuppositions Underlying Opponents' Argumentation; Would TTIP Actually Lower European Standards?; Would TTIP Actually Cause Regulatory Chill?; 6.3 The Assumptions Underlying Supporters' Arguments; Would TTIP Bring Economic Benefits?; Would TTIP Bring Geopolitical Benefits?; 6.4 Conclusion; Bibliography
Chapter 7: Why Opponents Prevailed, and Lessons from the Transatlantic Trade and Investment Partnership Negotiations7.1 Introduction; 7.2 Why Was Opponents' Rhetorical Strategy Successful?; 7.3 Contributions to the Literature; 7.4 Implications of the Rhetorical Dueling; The Partners; Rhetorical Shifts; CSO Campaigning; 7.5 Conclusion; Bibliography; Index