@article{866870,
      recid = {866870},
      author = {Budelmann, Kevin, and Kim, Yang,},
      title = {Brand identity essentials : 100 principles for building  brands /},
      pages = {1 online resource (232 pages) :},
      note = {Includes index.},
      url = {http://library.usi.edu/record/866870},
}