Netflix nations : the geography of digital distribution / Ramon Lobato.
2019
HD9697.V544 N48495 2019 (Mapit)
Available at General Collection
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Details
Title
Netflix nations : the geography of digital distribution / Ramon Lobato.
Author
Lobato, Ramon, author.
ISBN
9781479804948 (paperback)
1479804940 (paperback)
9781479841516 (hardcover)
147984151X (hardcover)
1479804940 (paperback)
9781479841516 (hardcover)
147984151X (hardcover)
Published
New York : New York University Press, [2019]
Language
English
Description
xii, 235 pages ; 21 cm.
Call Number
HD9697.V544 N48495 2019
Dewey Decimal Classification
384.55/502854678
Summary
How streaming services and internet distribution have transformed global television culture. Television, once a broadcast medium, now also travels through our telephone lines, fiber optic cables, and wireless networks. It is delivered to viewers via apps, screens large and small, and media players of all kinds. In this unfamiliar environment, new global giants of television distribution are emerging-including Netflix, the world's largest subscription video-on-demand service. Combining media industry analysis with cultural theory, Ramon Lobato explores the political and policy tensions at the heart of the digital distribution revolution, tracing their longer history through our evolving understanding of media globalization. Netflix Nations considers the ways that subscription video-on-demand services, but most of all Netflix, have irrevocably changed the circulation of media content. It tells the story of how a global video portal interacts with national audiences, markets, and institutions, and what this means for how we understand global media in the internet age. Netflix Nations addresses a fundamental tension in the digital media landscape - the clash between the internet's capacity for global distribution and the territorial nature of media trade, taste, and regulation. The book also explores the failures and frictions of video-on-demand as experienced by audiences. The actual experience of using video platforms is full of subtle reminders of market boundaries and exclusions: platforms are geo-blocked for out-of-region users ("this video is not available in your region"); catalogs shrink and expand from country to country; prices appear in different currencies; and subtitles and captions are not available in local languages. These conditions offer rich insight for understanding the actual geographies of digital media distribution.
Note
How streaming services and internet distribution have transformed global television culture. Television, once a broadcast medium, now also travels through our telephone lines, fiber optic cables, and wireless networks. It is delivered to viewers via apps, screens large and small, and media players of all kinds. In this unfamiliar environment, new global giants of television distribution are emerging-including Netflix, the world's largest subscription video-on-demand service. Combining media industry analysis with cultural theory, Ramon Lobato explores the political and policy tensions at the heart of the digital distribution revolution, tracing their longer history through our evolving understanding of media globalization. Netflix Nations considers the ways that subscription video-on-demand services, but most of all Netflix, have irrevocably changed the circulation of media content. It tells the story of how a global video portal interacts with national audiences, markets, and institutions, and what this means for how we understand global media in the internet age. Netflix Nations addresses a fundamental tension in the digital media landscape - the clash between the internet's capacity for global distribution and the territorial nature of media trade, taste, and regulation. The book also explores the failures and frictions of video-on-demand as experienced by audiences. The actual experience of using video platforms is full of subtle reminders of market boundaries and exclusions: platforms are geo-blocked for out-of-region users ("this video is not available in your region"); catalogs shrink and expand from country to country; prices appear in different currencies; and subtitles and captions are not available in local languages. These conditions offer rich insight for understanding the actual geographies of digital media distribution.
Bibliography, etc. Note
Includes bibliographical references and index.
Series
Critical cultural communication.
Record Appears in
On-Campus Resources > Books
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Table of Contents
Introduction
What is Netflix?
Transnational television: from broadcast to broadband
The infrastructures of streaming
Making global markets
Content, catalogs, and cultural imperialism
The proxy wars
Conclusions.
What is Netflix?
Transnational television: from broadcast to broadband
The infrastructures of streaming
Making global markets
Content, catalogs, and cultural imperialism
The proxy wars
Conclusions.