@article{867391,
      note = {"An AREA Method Book".},
      author = {Einhorn, Cheryl Strauss,},
      url = {http://library.usi.edu/record/867391},
      title = {Investing in financial research : a decision-making system  for better results /},
      abstract = {"Investing In Financial Research is a guidebook for  conducting financial investigations. The book lays out the  AREA Method -- a research and decision-making system that  uniquely controls for bias, focuses on the incentives of  others and expands knowledge while improving judgement --  and applies it to all sorts of financial sleuthing from  investment analysis to investigative journalism. The AREA  Method provides defined tasks that guide and focus research  on a vision of success; a structure that isolates sources,  giving insight into their perspectives, biases and  incentives; investigative resources, tips and techniques to  upgrade research and analysis beyond document-based  sources; exercises to foster creativity and originality in  thinking; and a sequence and framework that brings  disparate pieces of research together to build confidence  and conviction about financial decisions"--},
      recid = {867391},
      pages = {1 online resource (xvi, 230 pages) :},
}