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Introduction
Bullish on image: basketball and the promotion of postindustrial Chicago
"Normally, heroes cost you money": Bulls fans in the new Gilded Age
The Bulls as "good business": the United Center and redeveloping Chicago's Near West Side
Anchor or shipwreck? the United Center and economic development in West Haven
"Peanut envy": the United Center's war against sidewalk vendors
"Nothing but net profits": public dollars and tax policy at the United Center
Conclusion.

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