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000867495 020__ $$a9781317486534$$q(electronic book)
000867495 020__ $$a9781315709635$$q(electronic book)
000867495 020__ $$a1315709635$$q(electronic book)
000867495 035__ $$a(OCoLC)ocn994343033
000867495 035__ $$a867495
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000867495 050_4 $$aGV716$$b.R68 2018eb
000867495 08204 $$a338.47796
000867495 24500 $$aRoutledge handbook of international sport business /$$cedited by Mark Dodds, Kevin Heisey and Aila Ahonen.
000867495 264_1 $$aLondon ;$$aNew York :$$bRoutledge,$$c2018.
000867495 300__ $$a1 online resource (xvi, 403 pages).
000867495 336__ $$atext$$btxt$$2rdacontent
000867495 337__ $$acomputer$$bc$$2rdamedia
000867495 338__ $$aonline resource$$bcr$$2rdacarrier
000867495 4901_ $$aRoutledge international handbooks
000867495 504__ $$aIncludes bibliographical references and index.
000867495 5050_ $$aIntroduction / Mark Dodds, Kevin Heisey and Aila Ahonen -- Part 1: International Sport Business Strategy Export of National Sport Leagues / Herbert Woratschek, Guido Schafmeister and Tim Ströbel -- Sport Business Intelligence and Data-Driven Decisions: The Case of AKK Sports Ltd and WRC Championship Neste Rally Finland / Risto Rasku and Douglas Michele Turco -- The UEFA Euro Championship 2020: A Path to Success or a Mistake in the Making? / Claudia Stura, Christina Aicher, Robert Kaspar, Carina Klein, Susanne Schulz and Stefan Unterlechner -- Major sport events at the center of International Sport Federations resource strategy / Josephine Clausen and Emmanuel Bayle -- Hosting International Sporting Events / Heather L. Dichter -- Globalisation of Sport Business Management Education -- Pedro Guedes de Carvalho and Darlene A. Kluka -- Part 2: Sport Marketing -- Marketing Implications of Playing Regular Season Games in International Markets: Losing Home Domestic Advantage or Gaining Away International Advantage? / Eric Schwartz -- Olympic Games Image Perceptions Among Onsite Spectators: The Cases of Beijing, London and Sochi / Kyriaki (Kiki) Kaplanidou, Serkan Berber and Dan Drane -- The Role of Endorsement in International Sports Marketing / Sara Keshkar -- Womens Tennis Association Efforts in Asian Markets / Vicky Martin and Valentina Starkova -- Globalizing a Brand Through Sport Sponsorships: The Case of Turkish Airlines and Its Sport Marketing Efforts / Cem Tinaz -- Part 3: Sport Economics and Finance -- Footballs Failing Finances / John Beech -- Debentures in the United Kingdom and Seat Licenses in the United States: Assessing the Similarities and Differences / Kevin Heisey -- The Significance of Direct Economic Impact of International Sport Events for the Hosting City / Osmo Laitila and Noud van Herpen -- Maximizing Revenue Through Ticketing Technology / Jim Reese -- Sport Industry in China: Opportunities and Challenges / Dongfeng Liu -- International Trade of Sport Products: Free Trade Agreements, Sporting Goods and Playing Talent / Sungho Cho -- Part 4: Legal Aspects -- Athlete Involvement in the Governance of Sport Organizations / Bogdan Ciomaga, Lucie Thibault and Lisa A. Kihl -- Athlete Image Rights in the US and UK / Simon Boyes and Natasha Brison -- How Can Sport Sponsors Comply with International Corruption Laws / Mark Dodds -- Trademark Protection Across Borders / Kerri Cebula -- Privacy at Work: Strategies for Successful Social Media Policies / Lauren McCoy -- Part 5: Sport Media and Communication / Hijacking of a Hashtag: The Case of #CheersToSochi / Lauren Burch, Ann Pegoraro and Evan Fredrick -- Arabian Gulf Game Plan: The Social Media Marketing Strategy of the Emirates American Football League / Matthew A. Gilbert -- Internationalization as a Strategy for Success in the LPGA / Tara Mahoney -- Sports-Media Complex and the Business of Football in Africa / Gerard A. Akindes -- Part 6: Sport Tourism -- Global Sport Tourism and the Lure of Mega-Events / Brendon Knott and Kamilla Swart -- Sports Facilities Tourism / Louise Bielzer -- Promoting Responsible Sustainability in Sport Tourism: A Logic Model Approach / Derek van Rheenen -- Small-Scale Active Sport Tourism is International Business / Richard J. Buning and Brian D. Krohn -- Part 7: Sport Development -- India: From a Cricketing Nation to a Business Industry / Juthika Mehta -- The Role of Highlight Events in Sport-For-Development / Nico Schulenkorf and Katie Schlenker -- Social Entrepreneurship and Sport / Jonathan Robertson -- The Importance of Entrepreneurship in Small and Medium Size Sport Enterprises / Aila Ahonen and Sari Savolainen -- Partnership Building to Create Change / Kevin Heisey.
000867495 506__ $$aAccess limited to authorized users.
000867495 650_0 $$aSports$$xEconomic aspects$$vCross-cultural studies.
000867495 650_0 $$aSports administration$$vCross-cultural studies.
000867495 650_0 $$aSports$$xMarketing$$vCross-cultural studies.
000867495 7001_ $$aDodds, Mark,$$eeditor.
000867495 7001_ $$aHeisey, Kevin,$$eeditor.
000867495 7001_ $$aAhonen, Aila,$$eeditor.
000867495 77608 $$iPrint version:$$tRoutledge handbook of international sport business.$$dLondon ; New York ; Routledge, 2018$$z9781138891548$$w(DLC)   2017015612
000867495 830_0 $$aRoutledge international handbooks.
000867495 852__ $$bcoll
000867495 85280 $$bebk$$hProQuest Ebook Central
000867495 85640 $$3ProQuest Ebook Central$$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=5046693$$zOnline Access
000867495 909CO $$ooai:library.usi.edu:867495$$pGLOBAL_SET
000867495 980__ $$aEBOOK
000867495 980__ $$aBIB
000867495 982__ $$aEbook
000867495 983__ $$aOnline