Smartphone start-ups : navigating the iPhone revolution / Claudio Giachetti.
2018
HE9713 .G524 2018
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Details
Title
Smartphone start-ups : navigating the iPhone revolution / Claudio Giachetti.
Author
ISBN
9783319679730 (electronic book)
3319679732 (electronic book)
9783319679723
3319679724
3319679732 (electronic book)
9783319679723
3319679724
Published
Cham, Switzerland : Palgrave Macmillan, [2018]
Language
English
Description
1 online resource (xiii, 192 pages)
Call Number
HE9713 .G524 2018
Dewey Decimal Classification
658.1/1
Summary
This text provides detailed examination of start-up companies which entered the smartphone industry following the revolution triggered by Apple with its iPhone in 2007. Analytical case studies explore the rationale behind the business models, financing cycles, and factors that helped start-ups sustain their own growth and survival. By studying these companies through the lens of entrepreneurship and competitor analysis, the author investigates not only the opportunities that can arise from technological evolution, but also the uncertainty that has developed surrounding the industry's future. Topics covered include value proposition development, evaluation of the effectiveness of business models, and market competition analysis, unveiling thought-provoking results about this rapidly changing industry.
Note
This text provides detailed examination of start-up companies which entered the smartphone industry following the revolution triggered by Apple with its iPhone in 2007. Analytical case studies explore the rationale behind the business models, financing cycles, and factors that helped start-ups sustain their own growth and survival. By studying these companies through the lens of entrepreneurship and competitor analysis, the author investigates not only the opportunities that can arise from technological evolution, but also the uncertainty that has developed surrounding the industry's future. Topics covered include value proposition development, evaluation of the effectiveness of business models, and market competition analysis, unveiling thought-provoking results about this rapidly changing industry.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Series
Palgrave pivot.
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