Modernizing the Academic Teaching and Research Environment : Methodologies and Cases in Business Research / edited by Jorge Marx Gómez, Sulaiman Mouselli.

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Modernizing the Academic Teaching and Research Environment : Methodologies and Cases in Business Research / edited by Jorge Marx Gómez, Sulaiman Mouselli.

9783319741734
331974173X
9783319741727
3319741721
3319741721
9783319741727

Cham : Springer International Publishing : Imprint : Springer, 2018.

English

1 online resource (x, 208 pages) : illustrations.

10.1007/978-3-319-74173-4 doi
9783319741727

HF1365

381

This book constitutes a valuable manual for young and seasoned business researchers alike, and provides a comprehensive summary for the whole research journey. It is a must-read for all researchers who need to understand the basics of business research, from identifying research topics, to planning and organizing the research process, and selecting the most appropriate methodology for the topic at hand. This book also provides insights on how to avoid common pitfalls in business research and outlines the research skills needed to write a fine piece of research. In order to capture the innovative element of research, the book also highlights methods for thinking outside the box. It also stresses the importance of respecting ethics while conducting business research. Lastly, it presents important cases and provides hands-on training for preparing survey tools. Readers looking to master business research won't want to miss out on this unique and insightful book.

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