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Intro; Contents; Abbreviations; List of Figures; List of Tables; Chapter 1 Introduction; Bibliography; Chapter 2 Influence and Identity: French Motivation for Defending Cultural Diversity; French Reaction to Mondialisation: Convergence or Clash?; Globalisation: A Threat to French Identity; Loss of Power; Republicanism and the Social Model; A New Mission; Cultural Identity; Cultural Policy and the Quest for Diversity; France and Cinema; Conclusion; Bibliography; Chapter 3 French Film Policy: Principles and Practice; Shifting Focus to the Small Screen.

The Evolution of France's Subsidy ProgrammeThe Automatic Support Scheme; Discretionary Aid; Funding Film Policy; Funding Obligations Placed on Television Companies; Tax Relief and Investment Incentives; Impact of the Scheme in France; International Impact of France's Support Programme; Conclusion; Bibliography; Chapter 4 The Trade and Culture Clash: The Background to the Current Stalemate; Changing Political Structures; Negotiating Positions; Economic Arguments; Ideological Issues; Legal Considerations; The Cultural Exception; The Trade and Culture Debate in the Twenty-First Century.

Consistent StanceAmerican Acceptance; A New Mandate on Trade; Digital Differences; Conclusion; Bibliography; Chapter 5 The Digital Revolution: Evolving Demand v. Consistent Policy-Making; Market Evolution; Arrival of Video on Demand; Adoption of Video on Demand; Broadening the Scope of French Policy; A New Directive; The chronologie des médias; Subsidies and Support; Impact of Regulatory Changes; Fishing in the Same Pool; Competing Views; It's Not Where You Start, It's Where You Finish; Lack of Investment; Conclusion; Bibliography.

Chapter 6 Cultural Diversity Re-Examined: The Case for Rethinking French Film PolicyDiversity as a Justification for Intervention; Room on the Shelf; Broader Access; Navigating Abundance and the Challenge of Discoverability; Enter the Internet Giants; Greater Freedom of Expression; Conclusion; Bibliography; Chapter 7 The Market Test: Assessing Cultural Policy and Cultural Diversity in France; Why Quantify Diversity?; Measuring Diversity; Analysis of Diversity in France's Film Industry; Variety in Cinema; Balance in Cinema; Disparity in Cinema; Variety in the Video-on-Demand Sector.

Balance in the Video-on-Demand SectorDisparity in the Video-on-Demand Sector; Comparison of Cinema and Video on Demand; Conclusion; Bibliography; Chapter 8 Conclusion; Marrying up the Arguments; Policy Recommendations; A Policy Approach for the Digital Era; Conclusion; Bibliography; Appendix; Index.

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