Digital business models : concepts, models, and the alphabet case study / Bernd W. Wirtz.
2019
HD45
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Online Access
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Unlimited
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Can lend chapters, not whole ebooks
Details
Title
Digital business models : concepts, models, and the alphabet case study / Bernd W. Wirtz.
ISBN
9783030130053 (electronic book)
3030130053 (electronic book)
9783030130046
3030130053 (electronic book)
9783030130046
Published
Cham, Switzerland : Springer, 2019.
Language
English
Description
1 online resource (x, 247 pages).
Item Number
10.1007/978-3-030-13005-3 doi
Call Number
HD45
Dewey Decimal Classification
658.4001/13
Summary
The spread of the Internet into all areas of business activities has put a particular focus on business models. The digitalization of business processes is the driver of changes in company strategies and management practices alike. This textbook provides a structured and conceptual approach, allowing students and other readers to understand the commonalities and specifics of the respective business models. The book begins with an overview of the business model concept in general by presenting the development of business models, analyzing definitions of business models and discussing the significance of the success of business model management. In turn, Chapter 2 offers insights into and explanations of the business model concept and provides the underlying approaches and ideas behind business models. Building on these foundations, Chapter 3 outlines the fundamental aspects of the digital economy. In the following chapters the book examines various core models in the business to consumer (B2C) context. The chapters follow a 4-C approach that divides the digital B2C businesses into models focusing on content, commerce, context and connection. Each chapter describes one of the four models and provides information on the respective business model types, the value chain, core assets and competencies as well as a case study. Based on the example of Google, Chapter 8 merges these approaches and describes the development of a hybrid digital business model. Chapter 9 is dedicated to business-to-business (B2B) digital business models. It shows how companies focus on business solutions such as online provision of sourcing, sales, supportive collaboration and broker services. Chapter 10 shares insight into the innovation aspect of digital business models, presenting structures and processes of digital business model innovation. The book is rounded out by a comprehensive case study on Google/Alphabet that combines all aspects of digital business models. Conceived as a textbook for students in advanced undergraduate courses, the book will also be useful for professionals and practitioners involved in business model innovation, and applied researchers.
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
Source of Description
Online resource; title from PDF title page (SpringerLink, viewed April 12, 2019).
Series
Progress in IS.
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Online Access
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Table of Contents
Foundations of Digital Business Models
The Business Model Concept
Digital Business
B2C Digital Business Models: Content
B2C Digital Business Models:Context
B2C digital Business Models: Connection
Hybrid Digital Business Models
B2B Digital Business Models
Digital Business Model Innovation
Google/Alphabet Case Study.
The Business Model Concept
Digital Business
B2C Digital Business Models: Content
B2C Digital Business Models:Context
B2C digital Business Models: Connection
Hybrid Digital Business Models
B2B Digital Business Models
Digital Business Model Innovation
Google/Alphabet Case Study.