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000868467 019__ $$a1098181382$$a1099352825
000868467 020__ $$a9783030159993$$q(electronic book)
000868467 020__ $$a303015999X$$q(electronic book)
000868467 020__ $$z9783030159986
000868467 020__ $$z3030159981
000868467 0247_ $$a10.1007/978-3-030-15999-3$$2doi
000868467 035__ $$aSP(OCoLC)on1099773302
000868467 035__ $$aSP(OCoLC)1099773302$$z(OCoLC)1098181382$$z(OCoLC)1099352825
000868467 040__ $$aUPM$$beng$$erda$$cUPM$$dGW5XE$$dEBLCP$$dYDX$$dOCLCO$$dYDXIT
000868467 049__ $$aISEA
000868467 050_4 $$aHD9710.A2$$bC36 2019
000868467 08204 $$a338.4/76292$$223
000868467 1001_ $$aCandelo, Elena,$$eauthor.
000868467 24510 $$aMarketing innovations in the automotive industry :$$bmeeting the challenges of the digital age /$$cElena Candelo.
000868467 264_1 $$aCham, Switzerland :$$bSpringer,$$c[2019]
000868467 300__ $$a1 online resource.
000868467 336__ $$atext$$btxt$$2rdacontent
000868467 337__ $$acomputer$$bc$$2rdamedia
000868467 338__ $$aonline resource$$bcr$$2rdacarrier
000868467 347__ $$atext file$$bPDF$$2rda
000868467 4900_ $$aInternational series in advanced management studies
000868467 504__ $$aIncludes bibliographical references.
000868467 5050_ $$aPart 1 The mechanical age: from the early years to the 1950s -- Part 2 The 1960s: towards convergence -- Part 3 The electronic and software age: a rapidly evolving landscape -- Part 4 The Digital Age: the changing face of marketing.
000868467 506__ $$aAccess limited to authorized users.
000868467 520__ $$aThis book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution. The starting point for these proposals is a thorough analysis of the evolution of marketing in the industry across three ages of technological innovations - the mechanical, the electronic, and the digital. The main objectives are first, to illustrate how study of the past can help carmakers as they move forward into the unknown, and second, to identify the main choices that they will face. The central premise is that unusual times call for unusual strategies. By mining the past in order to foresee likely future developments regarding competition and marketing strategies within the car industry, the book will appeal both to researchers and to present or future managers in the automotive and other innovation-driven sectors.
000868467 588__ $$aDescription based on online resource; title from digital title page (viewed on May 20, 2019).
000868467 650_0 $$aAutomobile industry and trade.
000868467 650_0 $$aMarketing.
000868467 650_0 $$aManagement.
000868467 650_0 $$aInformation technology.
000868467 650_0 $$aEngineering economy.
000868467 77608 $$iPrint version:$$z9783030159986
000868467 852__ $$bebk
000868467 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-030-15999-3$$zOnline Access$$91397441.1
000868467 909CO $$ooai:library.usi.edu:868467$$pGLOBAL_SET
000868467 980__ $$aEBOOK
000868467 980__ $$aBIB
000868467 982__ $$aEbook
000868467 983__ $$aOnline
000868467 994__ $$a92$$bISE