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Part 1. Market. Making sense of organics : a brief history
Organic hits mainstream
Why supermarket organic matters
Part 2. Land. Prelude : a sense of place
Amid the chard : cultivating the diverse landscapes and practices of a New England organic farm
Who farms?
A sea of brown bags and the organic label : organic marketing strategies in practice
No-nonsense organic : negotiating everyday concerns about the environment, health, and the aesthetics of farming
Conclusion : an alternative agriculture for our time
Appendix : method and approach.

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