TY - GEN T1 - Frugal innovation and the new product development process :insights from Indonesia / AU - Cadeddu, Stephanie B. M., VL - [81] CN - HF5415.153 ID - 872292 KW - New products KW - Low-income consumers KW - Technological innovations SN - 9780429672675 SN - 0429672675 TI - Frugal innovation and the new product development process :insights from Indonesia / LK - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=5638903 UR - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=5638903 ER -