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Table of Contents
Introductory chapter
Relationship marketing and the digital age
Understanding relationship marketing
Relationship marketing theory
Relationship marketing framework
Applying relationship marketing
Relationship marketing dynamics
Relationship marketing strategies
Relationship marketing targeting
Research and managerial guidelines for relationship marketing in the digital age
References
Glossary
Index.
Relationship marketing and the digital age
Understanding relationship marketing
Relationship marketing theory
Relationship marketing framework
Applying relationship marketing
Relationship marketing dynamics
Relationship marketing strategies
Relationship marketing targeting
Research and managerial guidelines for relationship marketing in the digital age
References
Glossary
Index.