Relationship marketing in the digital age / Robert W. Palmatier and Lena Steinhoff.
Palmatier, Robert W., author.; Steinhoff, Lena, author.; ProQuest (Firm)
2019
HF5415.55 .P356 2019
Available Online

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Title Relationship marketing in the digital age / Robert W. Palmatier and Lena Steinhoff.
Author Palmatier, Robert W., author.
ISBN 9781315143583 (electronic book)
1315143585 (electronic book)
9781138310025
1138310026
Published New York : Routledge, 2019.
Language English
Description 1 online resource (xx, 244 pages.)
Call Number HF5415.55 .P356 2019
Dewey Decimal Classification 658.8/12
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users
Reproduction Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Source of Description Description based on print version record.
Added Author Steinhoff, Lena, author.
Added Corporate Author ProQuest (Firm)
Series Routledge studies in marketing.
Available in Other Form Print version: 1138310026
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
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Introductory chapter
Relationship marketing and the digital age
Understanding relationship marketing
Relationship marketing theory
Relationship marketing framework
Applying relationship marketing
Relationship marketing dynamics
Relationship marketing strategies
Relationship marketing targeting
Research and managerial guidelines for relationship marketing in the digital age
References
Glossary
Index.

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