Marketing: the basics / Karl Moore and Niketh Pareek.
2010
HF5415.13 .M664 2010
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Details
Title
Marketing: the basics / Karl Moore and Niketh Pareek.
Author
Moore, Karl, 1955-
Edition
2nd ed.
ISBN
0415778999 (hbk.)
0415779006 (pbk.)
9780415778992 (hbk.)
9780415779005 (pbk.)
0203870344 (electronic bk.)
9780203870341 (electronic bk.)
0415779006 (pbk.)
9780415778992 (hbk.)
9780415779005 (pbk.)
0203870344 (electronic bk.)
9780203870341 (electronic bk.)
Publication Details
London ; New York : Routledge, 2010.
Language
English
Description
vi, 240 p. : ill.
Call Number
HF5415.13 .M664 2010
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Added Author
Pareek, Niketh.
Series
Basics (Routledge (Firm))
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