@article{887447,
      author = {Moore, Karl, and Pareek, Niketh.},
      url = {http://library.usi.edu/record/887447},
      title = {Marketing: the basics /},
      publisher = {Routledge,},
      recid = {887447},
      pages = {vi, 240 p. :},
      address = {London ;},
      year = {2010},
}