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Rethinking marketing: towards critical marketing accountings / edited by Douglas Brownlie ... [et al.].

Brownlie, Douglas T.
1999
HF5415 .R463 1999
Available Online
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Title
Rethinking marketing: towards critical marketing accountings / edited by Douglas Brownlie ... [et al.].
ISBN
0803974914 (pbk.)
0803974906
9780803974906
9780857025975 (electronic bk.)
Publication Details
London : Sage, 1999.
Language
English
Description
xii, 273 p. : ill.
Call Number
HF5415 .R463 1999
Dewey Decimal Classification
658.8
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Added Author
Brownlie, Douglas T.
Linked Resources
Online Access
Record Appears in
Online Resources > Ebooks
All Resources
pt. 1. Marketing philosophy
pt. 2. Redefining markets
pt. 3. Reframing consumers
pt. 4. Marketing ethics
pt. 5. The marketing profession
pt. 6. Marketing pedagogy.

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