@article{888133,
      author = {Payne, Adrian. and Frow, Pennie.},
      url = {http://library.usi.edu/record/888133},
      title = {Strategic customer management: integrating relationship  marketing and CRM /},
      publisher = {Cambridge University Press,},
      abstract = {"The strategic management of customer relationships is a  critical activity for all enterprises. The means of  effectively managing relationships with customers are  typically addressed under the headings of relationship  marketing and customer relationship management (CRM), to  name but two terms used to describe the management of  customer relationships"--},
      recid = {888133},
      pages = {xvi, 529 p. :},
      address = {Cambridge :},
      year = {2013},
}