TY  - GEN
N2  - "The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship management (CRM), to name but two terms used to describe the management of customer relationships"--
AB  - "The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship management (CRM), to name but two terms used to describe the management of customer relationships"--
T1  - Strategic customer management:integrating relationship marketing and CRM /
DA  - 2013.
CY  - Cambridge :
AU  - Payne, Adrian.
AU  - Frow, Pennie.
CN  - HF5415.5
PB  - Cambridge University Press,
PP  - Cambridge :
PY  - 2013.
ID  - 888133
KW  - Customer relations
TI  - Strategic customer management:integrating relationship marketing and CRM /
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1139582
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1139582
ER  -