000888133 000__ 02043nam\a2200457\a\4500 000888133 001__ 888133 000888133 003__ MiAaPQ 000888133 005__ 20211103003911.0 000888133 006__ m\\\\\o\\d\\\\\\\\ 000888133 007__ cr\cn\nnnunnun 000888133 008__ 120911s2013\\\\enkad\\\ob\\\\001\0\eng\d 000888133 010__ $$z 2012036778 000888133 020__ $$z9781107014961 000888133 020__ $$z9781107649224 (pbk.) 000888133 035__ $$a(MiAaPQ)EBC1139582 000888133 035__ $$a(Au-PeEL)EBL1139582 000888133 035__ $$a(CaPaEBR)ebr10679178 000888133 035__ $$a(CaONFJC)MIL472140 000888133 035__ $$a(OCoLC)833768679 000888133 040__ $$aMiAaPQ$$cMiAaPQ$$dMiAaPQ 000888133 050_4 $$aHF5415.5$$b.P395 2013 000888133 08204 $$a658.8/12$$223 000888133 1001_ $$aPayne, Adrian. 000888133 24510 $$aStrategic customer management:$$bintegrating relationship marketing and CRM /$$cAdrian Payne, Pennie Frow. 000888133 260__ $$aCambridge :$$bCambridge University Press,$$c2013. 000888133 300__ $$axvi, 529 p. :$$bill. 000888133 336__ $$atext$$2rdacontent 000888133 337__ $$acomputer$$2rdamedia 000888133 338__ $$aonline resource$$2rdacarrier 000888133 504__ $$aIncludes bibliographical references and index. 000888133 5050_ $$apt. I. Introduction -- pt. II. Relationship marketing -- pt. III. Customer relationship management : key processes -- pt. IV. Strategic customer management implementation. 000888133 506__ $$aAccess limited to authorized users. 000888133 520__ $$a"The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship management (CRM), to name but two terms used to describe the management of customer relationships"--$$cProvided by publisher. 000888133 650_0 $$aCustomer relations$$xManagement. 000888133 655_0 $$aElectronic books 000888133 7001_ $$aFrow, Pennie. 000888133 852__ $$bebk 000888133 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1139582$$zOnline Access 000888133 909CO $$ooai:library.usi.edu:888133$$pGLOBAL_SET 000888133 980__ $$aBIB 000888133 980__ $$aEBOOK 000888133 982__ $$aEbook 000888133 983__ $$aOnline