Strategic customer management:: integrating relationship marketing and CRM /: Adrian Payne, Pennie Frow.

Payne, Adrian.; Frow, Pennie.

Strategic customer management: integrating relationship marketing and CRM / Adrian Payne, Pennie Frow.

2013

HF5415.5 .P395 2013

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Details

Title

Strategic customer management: integrating relationship marketing and CRM / Adrian Payne, Pennie Frow.

Author

Payne, Adrian.

ISBN

9781107014961
9781107649224 (pbk.)

Publication Details

Cambridge : Cambridge University Press, 2013.

Language

English

Description

xvi, 529 p. : ill.

Call Number

HF5415.5 .P395 2013

Dewey Decimal Classification

658.8/12

Summary

"The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship management (CRM), to name but two terms used to describe the management of customer relationships"-- Provided by publisher.

Bibliography, etc. Note

Includes bibliographical references and index.

Access Note

Access limited to authorized users.

Added Author

Frow, Pennie.

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Online Access

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