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Machine generated contents note: Preface Howard S. Becker; Introduction Brian Moeran and Bo T. Christensen; 1. What's the matter with Jarrettsville? Genre classification as an unstable and opportunistic construct C. Clayton Childress; 2. In search of a creative concept in Hugo Boss Kasper T. Vangkilde; 3. Reconceiving constraint as possibility in a music ensemble Shannon O'Donnell; 4. The Ursula faience dinnerware series by Royal Copenhagen Brian Moeran; 5. Looking into the box: design and innovation at Bang and Olufsen Jakob Krause-Jensen; 6. Creativity in the brief: travel guidebook writers and good work Ana Alacovska; 7. Celebrity status, names and ideas in the advertising award system Timothy de Waal Malefyt; 8. Evaluation in film festival prize juries Chris Mathieu and Marianne Bertelsen; 9. Restaurant rankings in the culinary field Bo T. Christensen and Jesper Strandgaard Pedersen; 10. Patina meets fashion: on the evaluation and devaluation of oriental carpets Fabian Faurholt Csaba and Guliz Ger; Afterword Keith Sawyer.