@article{888366,
      recid = {888366},
      author = {Franklin, Adam, and Jenkins, Toby, and Scott, David  Meeran, and Reardon, Peter,},
      title = {Web marketing that works : confessions from the marketing  trenches /},
      pages = {1 online resource (266 pages)},
      note = {Includes index.},
      url = {http://library.usi.edu/record/888366},
}