Marketing theory : foundations, controversy, strategy, resource-advantage theory / Shelby D. Hunt.
2015
HF5415 .H869 2015
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Details
Title
Marketing theory : foundations, controversy, strategy, resource-advantage theory / Shelby D. Hunt.
Author
ISBN
9780765623638
9781315702537 (electronic bk.)
9781315702537 (electronic bk.)
Published
Oxfordshire, England ; New York, New York : Routledge, 2015.
Copyright
©2010
Language
English
Description
1 online resource (512 pages) : illustrations, charts
Call Number
HF5415 .H869 2015
Dewey Decimal Classification
658.8001
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Available in Other Form
Print version: Hunt, Shelby D. Marketing theory : foundations, controversy, strategy, resource-advantage theory. Oxfordshire, England ; New York, New York : Routledge, 2015, c2010 9780765623638
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