The marketing power of emotion / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy.
2003
HF5415.32 .O743 2003
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Details
Title
The marketing power of emotion / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy.
ISBN
9780195150568
9780195348668 (electronic bk.)
9780195348668 (electronic bk.)
Published
New York, New York : Oxford University Press, 2003.
Copyright
©2003
Language
English
Description
1 online resource (283 pages) : illustrations
Call Number
HF5415.32 .O743 2003
Dewey Decimal Classification
658.8/342
Note
Includes index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Added Author
O'Shaughnessy, Nicholas J., 1954- author.
Available in Other Form
Print version: O'Shaughnessy, John. Marketing power of emotion. New York, New York : Oxford University Press, c2003 9780195150568
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