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Emotional banking : fixing culture, leveraging FinTech, and transforming retail banks into brands / by Duena Blomstrom.

Blomstrom, Duena, author.
2018
HG1616.M3
Available Online
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Title
Emotional banking : fixing culture, leveraging FinTech, and transforming retail banks into brands / by Duena Blomstrom.
Author
Blomstrom, Duena, author.
ISBN
9783319756530 (electronic book)
3319756532 (electronic book)
9783319756523
DOI
https://doi.org/10.1007/978-3-319-75653-0
Published
Cham : Palgrave Macmillan, 2018.
Language
English
Description
1 online resource
Item Number
10.1007/978-3-319-75653-0 doi
Call Number
HG1616.M3
Dewey Decimal Classification
332.10688
Summary
Banking is under threat. Despite access to fast-paced technology known as FinTech, an antiquated business model and internal organizational paralysis do not allow for the creation of a truly beloved brand and are stifling change. To survive and thrive when their competition is catching up, banks must understand the principles behind Emotional Banking--a cultural change concept that brings the consumer to the center of rethinking banking products and delivery. This book starts with a history of the space then moves into an overview of what FinTech is. After discussing the state of banking today including stories from the biggest names in the industry, the concept of Emotional Banking and Brand are introduced as an answer to the problems outlined above. It concludes with examples of best practices and a hands-on approach on how to change the inertia, become a brand and make customers fall in love with their bank. Some of the questions this book tackles include: · Why don't banks "care"? · How many banks will survive? · What is FinTech and why does it matter? · Can Banks become beloved brands and find their way to the consumer's heart? · Why is there a disconnect between what we say and what we do in the industry? · Is inertia in banking a result of broken internal culture? · Which big brand or challenger will be at the top in 5 years?
Note
Includes index.
Access Note
Access limited to authorized users.
Digital File Characteristics
text file PDF
Source of Description
Online resource; title from PDF title page (viewed April 4, 2018)
Available in Other Form
Print version: 9783319756523
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Online Access
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Chapter 1: Banks Today: The Relationship between Financial Services and Technology
Chapter 2: FinTech: Trends, Players, Challengers, and Bubbles
Chapter 3: Products vs. Money Moments
Chapter 4: Let's Get Real: Anecdotes from FinTech Titans Experiencing Banking Products
Chapter 5: What is Emotional Banking?
Chapter 6: EX: Perspective on Modern Digital Banking
Chapter 7: Banks and Brands
Chapter 8: Changing Culture to Build a Brand
Chapter 9: The "Build a Voice" Program
Chapter 10: Everyone's a Designer
Chapter 11: The Intrapreneur Warrior's Guide
Chapter 12: The "Keep it Real" Program
Chapter 13: Conclusion.

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