Intro; Preface; References; Acknowledgements; Praise for Multiculturalism as Multimodal Communication; Contents; 1 Multiculturalist Discourse and Theory; 1.1 Multiculturalism; 1.2 The Cultural Separatism of Multiculturalism: Where Does Liverpool Street End and Hackney Begin?; 1.3 The Clash Between Empirical Research and Theoretical Conservatism: The Acculturation Model; 1.4 A Biosemiotic Notion of Plurality; 1.5 Criticism of Culturalism-Based Multiculturalism; References; 2 Cultural Relativism and Politics of Recognition; 2.1 Différance and Identity; 2.2 Text or Model Semiotics

2.3 The Anti-cosmopolitan Argument in Structural SemioticsReferences; 3 Semiotics and Multiculturalism; 3.1 Cultural Relativism and the Roots of Culturalism in the Linguistic Turn; 3.2 An Example of Glottocentric Culturalism: The Case of Lithuania; 3.3 The Monocultural Pluralism of Culturalism; References; 4 Language, Culture and Pluralism; 4.1 Pragmatic Concepts of Pluralism; 4.2 Peirce's Semiotic Pragmaticism and Triadism as Pluralism; 4.3 Language and Culture Parallelism; References; 5 Biosemiotic Multiculturalism; 5.1 Peirce and Biosemiotics: Culture in View of Modelling

5.2 The Symbolic Species Debate and Its Consequences for Multiculturalism5.3 Peircean Categories and Evolution; References; 6 An Embodied Approach to Intercultural Communication; 6.1 Semiotic Body, Semiotic Text and Semiotic Culture; 6.2 Dualism and Monomodality; 6.3 Double Articulation: Linguistic Cartesianism; 6.4 Double Articulation in Semiotics; 6.5 Text as Multimodal Presence; 6.6 Ecosemiotics as a Digital Media Theory; 6.7 A Biosemiotic Account of Typography; 6.8 Writing as Scaffolding; References