000890453 000__ 04313cam\a2200481Ii\4500
000890453 001__ 890453
000890453 005__ 20230306150103.0
000890453 006__ m\\\\\o\\d\\\\\\\\
000890453 007__ cr\cn\nnnunnun
000890453 008__ 190517s2019\\\\sz\\\\\\o\\\\\000\0\eng\d
000890453 020__ $$a9783030111632$$q(electronic book)
000890453 020__ $$a3030111636$$q(electronic book)
000890453 020__ $$z9783030111625
000890453 020__ $$z3030111628
000890453 035__ $$aSP(OCoLC)on1101625520
000890453 035__ $$aSP(OCoLC)1101625520
000890453 040__ $$aN$T$$beng$$erda$$epn$$cN$T$$dN$T$$dUKMGB$$dEBLCP$$dOCLCF$$dGW5XE
000890453 049__ $$aISEA
000890453 050_4 $$aHF5415
000890453 08204 $$a658.8$$223
000890453 1001_ $$aBerkhout, Constant,$$eauthor.
000890453 24510 $$aAssortment and merchandising strategy :$$bbuilding a retail plan to improve shopper experience /$$cConstant Berkhout.
000890453 264_1 $$aCham :$$bPalgrave Macmillan,$$c2019.
000890453 300__ $$a1 online resource
000890453 336__ $$atext$$btxt$$2rdacontent
000890453 337__ $$acomputer$$bc$$2rdamedia
000890453 338__ $$aonline resource$$bcr$$2rdacarrier
000890453 5050_ $$aIntro; Foreword; Acknowledgements; Contents; About the Author; List of Figures; List of Tables; 1: Integration of Assortment and Merchandising; Visual Merchandising Versus Traditional Space Management; What If Merchandising and Assortment Decisions Are Made in Harmony?; Online Shopping Experience; Focus on Space Decision; Structure of the Book; Reference; 2: Assortment Size and Space; Supplier Perspective on Assortment Size; Retailer Perspective on Assortment Size; Shopper Perspective on Assortment Size; The Impact of Assortment on Choice; Cognitive Choice: How Shoppers Think
000890453 5058_ $$aHuman Visual Capabilities: What Shoppers SeeSetting the Right Assortment Size: Actual Number Versus Perception; Taking Assortment Decisions in Relationship to the Amount of Space; Space Elasticity Is Low: More Space for a Product Generates Minimal Sales; Academic Evidence of Low Space Elasticity; Space-to-Product Ratio: More Space Enhances the Product Image; Implementing More Space for Products in Retail; Actual Versus Perception of Assortment; References; 3: Composition of Assortment; Why Variation Is Important from Retail Perspective; Destination Categories: Unique Products Drive Traffic
000890453 5058_ $$aIdentifying Unique ProductsBuilding Assortments by Analysing Density and Entropy of Assortment; Lower Density: Select Attribute Levels That Are Farther Away from Each Other; Entropy: Look for More Attributes and Uneven Distribution of Products; Measuring the Level of Substitution; Adding Assortment in an Alignable Way; Finding the Right Attributes Through Assortment Reduction; Working with Attributes May Not Work: Shopper Decision Strategies; Summary Principles for Optimal Assortment: REDUB; References; 4: Ways of Organising Assortment
000890453 5058_ $$aQuality of Space Is More Important than Quantity of SpaceMoving a Product from the Worst to the Best Spot Delivers 59 Per Cent More Sales; Need to Become More Fact-Driven in Approach on Shelf and Store Layout; Irrationality of Retail Marketing Decision-Makers; Large Assortments Do Work, If Organised Well; Guidelines for Way of Organising Assortments; Vertical Positioning; Horizontal Positioning; Centre Offers Optimal Price/Quality Balance with the Most Popular Products
000890453 5058_ $$aCentre Attracts More Attention Through More and Longer Eye Fixations, Because the Centre Is the Most Efficient Landing Spot to Discover the RestCentre Feels as Safe Heuristic; Beginning Attracts Most Traffic and Is More Sensitive to Price Changes; Summary of Practical Guidelines on Horizontal Placement; Vertical Versus Horizontal Stripe; The Number of Category Labels; The Sort of Category Labels; Asymmetries; Double-Facing; Filtering; Text Versus Images; Information; Grouping by Attribute or Benefit; Contamination; Scarcity; Complements or Substitutes Together; References
000890453 506__ $$aAccess limited to authorized users.
000890453 588__ $$aOnline resource; title from PDF title page (viewed May 20, 2019)
000890453 650_0 $$aMerchandising.
000890453 650_0 $$aMerchandising$$xPlanning.
000890453 650_0 $$aConsumer behavior.
000890453 650_0 $$aRetail trade.
000890453 77608 $$iPrint version:$$z9783030111625
000890453 852__ $$bebk
000890453 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-030-11163-2$$zOnline Access$$91397441.1
000890453 909CO $$ooai:library.usi.edu:890453$$pGLOBAL_SET
000890453 980__ $$aEBOOK
000890453 980__ $$aBIB
000890453 982__ $$aEbook
000890453 983__ $$aOnline
000890453 994__ $$a92$$bISE