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Table of Contents
Intro; Dedication; Preface; Acknowledgments; Contents; List of Figures; List of Tables; Chapter 1: Introduction: Mediated Social Connections: Place, Imagination and Togetherness; Place, Imagination and Togetherness; Celebrity as a Practice; Everyday Routines and Media Experiences; Hyperreality; Mediated Culture; Yearning for Authenticity; Performative Nature of Digital Media: The Authentic Self Versus Authenticating Self; Kayfabe; Breaking Through the Wall; The Frontstage and Backstage Collapse; Reality−Fantasy Continuum; May I Have Your Attention Please?; Conclusion
Chapter 2: A Model of Mediated Social ConnectionsCelebrity and New Media Figures; Tactile to Symbolic Connections; Parasocial Interaction; Imaginary Social Relationships; The Attention Economy; Moving Through Imaginary Worlds; When Consumers Become Producers; Personal Connections May Not Be Authentic, but May Be Imaginary; Mediated Social Connections: A Blended View; Conclusion; Chapter 3: Jacking in to an Extended Reality; Paracosms: Extended Imaginary Worlds; Social Hierarchies, Gender and Race; IoT: Internet of Toys; Robotics and the Uncanny Valley; Bots
Haptic Visuality: Touching with Our EyesVirtual, Augmented, Immersive and Mixed Reality; The Importance of Fantasy; Mind Wandering; Mind Wandering and Working Memory; Conclusion; Chapter 4: The New New Sensibility: Selling Celebrity/Celebrities Selling on Digital Media; Celebrity-Industrial Complex; Pregnancy in the Celebrity Economy; Public/Private Connections; Grandiose Exhibitionism; The New New Sensibility; Konsumer Kulture: A Case Study of the Kardashians; Fans Fuel the Celebrity Flames; Haters Gonna Hate; Anyone Can Be a Star; YouTube Stars; Instagrammers; Cosplay; Global Fan Economy
ConclusionChapter 5: Micro-celebrity and the Management of Self-Presentation on Digital Media; Bona Fide, Subcultural, Niche, Marginal and Micro-celebrities; Micro-celebrity in an Age of Digital Media; Micro-celebrity, Self-Branding and Social Influencers; Selling Out and the Degradation of Micro-celebrity; Case Study in Micro-celebrity Self-Presentation; Gone with the Wynns/Curiosity; La Vagabonde; Delos; Working to Achieve Authenticity; Monetization May Lead to Suspicion of Motives; Selling Merchandise; Co-brand Offers: 23andme and audible.com; Ebegging: Tip Jar and "Buy Us a Beer"
Demonstrating Ethical AuthenticityDisclaiming Inauthenticity; Conclusion; Chapter 6: Skin Wars: Building Mediated Social Connections to Promote Prescription Drugs; Direct-to-Consumer Prescription Drug Advertising; DTCA and Contraceptives; Regulating DTCA on Social Media; Celebrities in DTCA; Micro-celebrities, Thought Leaders and Social Influencers; ePatients; Case Study: Cyndi Lauper and Psoriasis; Conclusion; How Little We Know of Each Other; Chapter 7: Social Movements: Our Virtual Collective Consciousness; 2007 a Watershed Moment in Digital Media; The Only Thing Constant Is Change
Chapter 2: A Model of Mediated Social ConnectionsCelebrity and New Media Figures; Tactile to Symbolic Connections; Parasocial Interaction; Imaginary Social Relationships; The Attention Economy; Moving Through Imaginary Worlds; When Consumers Become Producers; Personal Connections May Not Be Authentic, but May Be Imaginary; Mediated Social Connections: A Blended View; Conclusion; Chapter 3: Jacking in to an Extended Reality; Paracosms: Extended Imaginary Worlds; Social Hierarchies, Gender and Race; IoT: Internet of Toys; Robotics and the Uncanny Valley; Bots
Haptic Visuality: Touching with Our EyesVirtual, Augmented, Immersive and Mixed Reality; The Importance of Fantasy; Mind Wandering; Mind Wandering and Working Memory; Conclusion; Chapter 4: The New New Sensibility: Selling Celebrity/Celebrities Selling on Digital Media; Celebrity-Industrial Complex; Pregnancy in the Celebrity Economy; Public/Private Connections; Grandiose Exhibitionism; The New New Sensibility; Konsumer Kulture: A Case Study of the Kardashians; Fans Fuel the Celebrity Flames; Haters Gonna Hate; Anyone Can Be a Star; YouTube Stars; Instagrammers; Cosplay; Global Fan Economy
ConclusionChapter 5: Micro-celebrity and the Management of Self-Presentation on Digital Media; Bona Fide, Subcultural, Niche, Marginal and Micro-celebrities; Micro-celebrity in an Age of Digital Media; Micro-celebrity, Self-Branding and Social Influencers; Selling Out and the Degradation of Micro-celebrity; Case Study in Micro-celebrity Self-Presentation; Gone with the Wynns/Curiosity; La Vagabonde; Delos; Working to Achieve Authenticity; Monetization May Lead to Suspicion of Motives; Selling Merchandise; Co-brand Offers: 23andme and audible.com; Ebegging: Tip Jar and "Buy Us a Beer"
Demonstrating Ethical AuthenticityDisclaiming Inauthenticity; Conclusion; Chapter 6: Skin Wars: Building Mediated Social Connections to Promote Prescription Drugs; Direct-to-Consumer Prescription Drug Advertising; DTCA and Contraceptives; Regulating DTCA on Social Media; Celebrities in DTCA; Micro-celebrities, Thought Leaders and Social Influencers; ePatients; Case Study: Cyndi Lauper and Psoriasis; Conclusion; How Little We Know of Each Other; Chapter 7: Social Movements: Our Virtual Collective Consciousness; 2007 a Watershed Moment in Digital Media; The Only Thing Constant Is Change