TY  - GEN
N2  - This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly portray to students distinct, identifiable steps that are essential for successful social marketing campaigns. Core social marketing practices are applied to each case to help students master social marketing principles and apply them to their own real world social marketing activities in order to affect positive social change. This textbook first provides the tools necessary to understand the effective applica- tion of social marketing, and then offers 24 case studies exemplifying effective social marketing efforts from all around the world.
DO  - 10.1007/978-3-030-13
DO  - doi
AB  - This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly portray to students distinct, identifiable steps that are essential for successful social marketing campaigns. Core social marketing practices are applied to each case to help students master social marketing principles and apply them to their own real world social marketing activities in order to affect positive social change. This textbook first provides the tools necessary to understand the effective applica- tion of social marketing, and then offers 24 case studies exemplifying effective social marketing efforts from all around the world.
T1  - Social marketing in action :cases from around the world /
AU  - Basil, Debra Z.,
AU  - Diaz-Meneses, Gonzalo,
AU  - Basil, Michael D.,
CN  - SpringerLink
CN  - HF5414
ID  - 890866
KW  - Social marketing.
SN  - 9783030130206
SN  - 3030130207
TI  - Social marketing in action :cases from around the world /
LK  - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-030-13020-6
UR  - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-030-13020-6
ER  -