000890866 000__ 04749cam\a2200505Ki\4500
000890866 001__ 890866
000890866 005__ 20230306150126.0
000890866 006__ m\\\\\o\\d\\\\\\\\
000890866 007__ cr\cn\nnnunnun
000890866 008__ 190606s2019\\\\sz\\\\\\ob\\\\000\0\eng\d
000890866 019__ $$a1103492181
000890866 020__ $$a9783030130206$$q(electronic book)
000890866 020__ $$a3030130207$$q(electronic book)
000890866 020__ $$z3030130193
000890866 020__ $$z9783030130190
000890866 0247_ $$a10.1007/978-3-030-13$$2doi
000890866 035__ $$aSP(OCoLC)on1105172671
000890866 035__ $$aSP(OCoLC)1105172671$$z(OCoLC)1103492181
000890866 040__ $$aLQU$$beng$$erda$$epn$$cLQU$$dGW5XE$$dYDX$$dYDXIT$$dGZM$$dYDXIT$$dOCLCF$$dUKMGB
000890866 049__ $$aISEA
000890866 050_4 $$aHF5414$$b.S63 2019
000890866 08204 $$a658.8342$$223
000890866 24500 $$aSocial marketing in action :$$bcases from around the world /$$cDebra Z. Basil, Gonzalo Diaz-Meneses, Michael D. Basil, editors.
000890866 264_1 $$aCham, Switzerland :$$bSpringer,$$c[2019]
000890866 300__ $$a1 online resource.
000890866 336__ $$atext$$btxt$$2rdacontent
000890866 337__ $$acomputer$$bc$$2rdamedia
000890866 338__ $$aonline resource$$bcr$$2rdacarrier
000890866 4901_ $$aSpringer texts in business and economics
000890866 504__ $$aIncludes bibliographical references.
000890866 5050_ $$aPart I: Understanding Social Marketing -- Chapter 1 The Big Picture in Social Marketing -- Chapter 2 The Fundamentals of Social Marketing -- Chapter 3 Research and Evaluation in Social Marketing -- Chapter 4 Theory in Social Marketing -- Chapter 5 A Brief History of Social Marketing -- Part II Social Marketing Cases: Social Welfare -- Chapter 6 Fun Ways to Engage with Rail Safety through the Dumb Ways to Die Social Marketing Campaign -- Chapter 7 The Second Life of Food -- Chapter 8 The Bank of Cancer Research -- Chapter 9 VCW of Social Impact in a Developing Country -- Chapter 10 Operation Red Nose -- Chapter 11 Social Marketing for the Reduction of Tax Evasion -- Chapter 12 Worn Wear -- Part III Social Marketing Cases: Health -- Chapter 13 Inculcating the Handwashing Habit through Social Marketing Among Poor Children in India -- Chapter 14 Social Marketing Campaigns for Healthier Eating Habits in France -- Chapter 15 Smile Train India -- Chapter 16 Enhancing Existing Communication Channels for Large-Scale Health Interventions -- Chapter 17 Saving Lives through Lifebuoy's "Help a Child Reach 5' Social Marketing Campaign -- Chapter 18 Behavior Change and Nutrition Education for Teenagers -- Chapter 19 Using Social Marketing to Promote Handwashing the Soap for a Healthier Vietnam -- Part IV: Social Marketing Cases: Environment -- Chapter 20 Using Social Marketing to Increase Bicycle Ridership to Major Events in Vancouver, Canada -- Chapter 21 Akureyri on the Verge -- Chapter 22 Vancouver Aquarium and World Wildlife Foundation's Great Canadian Shoreline Cleanup -- Chapter 23 Be the Street You Want to See -- Chapter 24 The Coulee Clean Up -- Chapter 25 Applying Social Marketing to Koala Conservation -- Part V Social Marketing Cases: Education -- Chapter 26 Co-creating a Sea Change Social Marketing Campaign for Ocean Literacy in Europe -- Chapter 27 Enhancing Health by Means of Massive Open Online Courses -- Chapter 28 Use of Social Marketing to Improve Science Teaching in Maharashtra, India 2014-2018 -- Chapter 29 A Case of Co-Created Social Marketing Campaign.
000890866 506__ $$aAccess limited to authorized users.
000890866 520__ $$aThis textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly portray to students distinct, identifiable steps that are essential for successful social marketing campaigns. Core social marketing practices are applied to each case to help students master social marketing principles and apply them to their own real world social marketing activities in order to affect positive social change. This textbook first provides the tools necessary to understand the effective applica- tion of social marketing, and then offers 24 case studies exemplifying effective social marketing efforts from all around the world.
000890866 588__ $$aDescription based on online resource; title from digital title page (viewed on June 28, 2019).
000890866 650_0 $$aSocial marketing.
000890866 7001_ $$aBasil, Debra Z.,$$eeditor.
000890866 7001_ $$aDiaz-Meneses, Gonzalo,$$eeditor.
000890866 7001_ $$aBasil, Michael D.,$$eeditor
000890866 77608 $$iPrint version$$z3030130193$$z9783030130190$$w(OCoLC)1082972083
000890866 830_0 $$aSpringer texts in business and economics.
000890866 85280 $$bebk$$hSpringerLink
000890866 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-030-13020-6$$zOnline Access$$91397441.1
000890866 909CO $$ooai:library.usi.edu:890866$$pGLOBAL_SET
000890866 980__ $$aEBOOK
000890866 980__ $$aBIB
000890866 982__ $$aEbook
000890866 983__ $$aOnline
000890866 994__ $$a92$$bISE