TY - GEN AU - Sakas, Damianos P., AU - Nasiopoulos, Dimitrios K., CN - SpringerLink CN - HF5411 DO - 10.1007/978-3-030-16 DO - doi ID - 890875 KW - Marketing LK - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-030-16099-9 SN - 9783030160999 SN - 3030160998 T1 - Strategic innovative marketing :6th IC-SIM, Pafos, Cyprus 2017 / TI - Strategic innovative marketing :6th IC-SIM, Pafos, Cyprus 2017 / UR - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-030-16099-9 ER -