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000890875 019__ $$a1103222006$$a1103497614
000890875 020__ $$a9783030160999$$q(electronic book)
000890875 020__ $$a3030160998$$q(electronic book)
000890875 020__ $$z303016098X
000890875 020__ $$z9783030160982
000890875 0247_ $$a10.1007/978-3-030-16$$2doi
000890875 035__ $$aSP(OCoLC)on1105194518
000890875 035__ $$aSP(OCoLC)1105194518$$z(OCoLC)1103222006$$z(OCoLC)1103497614
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000890875 049__ $$aISEA
000890875 050_4 $$aHF5411$$b.I58 2017
000890875 08204 $$a658.8$$223
000890875 1112_ $$aInternational Conference on Strategic Innovative Marketing$$n(6th :$$d2017 :$$cPaphos, Cyprus)
000890875 24510 $$aStrategic innovative marketing :$$b6th IC-SIM, Pafos, Cyprus 2017 /$$cDamianos P. Sakas, Dimitrios K. Nasiopoulos, editors.
000890875 2463_ $$aIC-SIM 2017
000890875 264_1 $$aCham, Switzerland :$$bSpringer,$$c[2019]
000890875 300__ $$a1 online resource
000890875 336__ $$atext$$btxt$$2rdacontent
000890875 337__ $$acomputer$$bc$$2rdamedia
000890875 338__ $$aonline resource$$bcr$$2rdacarrier
000890875 4901_ $$aSpringer proceedings in business and economics
000890875 5050_ $$aChapter 1. Managing consumers' negative comments in period of crisis. The case of the the Greek super markets -- Chapter 2. Perceived Corporate Social Responsibility and job satisfaction in a port logistics organization -- Chapter 3. Emotional exhaustion and perceived Corporate Social Responsibility: A case study of a port logistics organization -- Chapter 4. Public Sector Marketing in a period of crisis: perceptions and challenges for the public sector managers -- Chapter 5. Consideration of consumer behavior on environmental labeled agrifood products -- Chapter 6. Evaluation of the re-use of packaging in the food supply chain -- Chapter 7. Public policies and benchmarking in tourism as a key to success for destination -- Chapter 8. Customer Relationship Management & Social media in Greek Tourism -- Chapter 9. Tourism & Destination Marketing the case of Greece -- Chapter 10. Marketing Challenges of Sports Tourism Development in Destinations with Focus on Generation Y and Z -- Chapter 11. Local Food and Beverages as a Tool of Destination Marketing -- Chapter 12. How to win with the use of creative thinking -- the integration of theory and practice in tertiary education -- Chapter 13. Ambient media design as a tool of creation of new communication media -- Chapter 14. Implementation of current marketing communication tools into practice in the Czech and Slovak republic -- Chapter 15. Quo Vadis Advertisement Positives and negatives of current ad -- Chapter 16. European Class III Medical Devices: Strategic Considerations for Marketing in the Middle East -- Chapter 17. The analysis of the perceived usefulness of online communication tools when searching for SMEs -- Chapter 18. An empirical examination of innovation management system and financial performance -- Chapter 19. Assessing reputation of an enterprise as a socially responsible organization -- Chapter 20. Spontaneous Brand Awareness and Consumer Attitudes to Brands in the Czech Republic and Slovakia -- Chapter 21 . A methodological approach for effective and sustainable strategic planning in Independent Authorities: the case of the Hellenic Ombudsman -- Chapter 22. Modeling and Simulation of the Strategic Use of the Internet Forum aiming at Business Success of High Technology Companies -- Chapter 23. Modeling the Strategy of Digital Communications -- Chapter 24. Partial Least Square Modeling Measurement & Technology Evaluation of Exporting Companies -- Chapter 25. Hospital Information Systems Planning: Strategic IT Alignment in Healthcare -- Chapter 26. Work-related Stress in Public Healthcare: A Case Study in Greece during economic crisis -- Chapter 27. Modeling and Simulation of the Strategic Use of Marketing in Search Engines for the Business Success of High Technology Companies -- Chapter 28. Modeling and Simulation of the Strategic Use of Social Media Networks in Search Engines for the Business Success of High Technology Companies -- Chapter 29. Modelling and simulation of pedestrian behaviour on museum exhibition spaces -- Chapter 30. Improving Website Usability and Traffic Based on Users Perceptions and Suggestions. A User-Centered Digital Marketing Approach -- Chapter 31. The problems of teaching and learning in a cross-cultural environment.
000890875 506__ $$aAccess limited to authorized users.
000890875 588__ $$aDescription based on online resource; title from digital title page (viewed on July 12, 2019).
000890875 650_0 $$aMarketing$$vCongresses.
000890875 7001_ $$aSakas, Damianos P.,$$eeditor.
000890875 7001_ $$aNasiopoulos, Dimitrios K.,$$eeditor.
000890875 77608 $$iPrint version$$z303016098X$$z9783030160982$$w(OCoLC)1088311849
000890875 830_0 $$aSpringer proceedings in business and economics.
000890875 85280 $$bebk$$hSpringerLink
000890875 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-030-16099-9$$zOnline Access$$91397441.1
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