TY - GEN T1 - Pharmaceutical advertising as a source of consumer self-empowerment :evidence from four countries / AU - Koinig, Isabell, CN - SpringerLink CN - RS56 N1 - At head of title: Forschungsgruppe Konsum und Verhalten. ID - 891039 KW - Communication in pharmacy. KW - Communication in medicine. SN - 9783658131340 SN - 3658131349 TI - Pharmaceutical advertising as a source of consumer self-empowerment :evidence from four countries / LK - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-658-13134-0 UR - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-658-13134-0 ER -