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000891756 019__ $$a1104082921$$a1107561630
000891756 020__ $$a9783030186524$$q(electronic book)
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000891756 0247_ $$a10.1007/978-3-030-18652-4$$2doi
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000891756 1112_ $$aEurasia Business and Economics Society Conference$$n(24th :$$d2018 :$$cBangkok, Thailand)
000891756 24510 $$aEurasian Business Perspectives :$$bProceedings of the 24th Eurasia Business and Economics Society Conference /$$cedited by Mehmet Huseyin Bilgin, Hakan Danis, Ender Demir, Ugur Can.
000891756 264_1 $$aCham :$$bSpringer,$$c2019.
000891756 300__ $$a1 online resource (xiv, 181 pages) :$$billustrations.
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000891756 4901_ $$aEurasian Studies in Business and Economics,$$x2364-5067 ;$$v11/2
000891756 506__ $$aAccess limited to authorized users.
000891756 520__ $$aThis volume of Eurasian Studies in Business and Economics includes selected papers from the 24th Eurasia Business and Economics Society (EBES) Conference, held in Bangkok. The theoretical and empirical papers gathered here cover diverse areas of business and management from different geographic regions; yet the main focus is on the latest findings on evolving marketing methods, analytics, communication standards, and their effects on customer value and engagement. The volume also includes related studies that analyze sustainable consumer behavior, and business strategy-related topics such as cross-border restructuring, quality management standards, and the internationalization of SMEs.
000891756 650_0 $$aPsychology, Applied.
000891756 650_0 $$aBusiness.
000891756 650_0 $$aBusiness ethics.
000891756 7001_ $$aBilgin, Mehmet Huseyin.$$eeditor.
000891756 7001_ $$aDanis, Hakan.$$eeditor.
000891756 7001_ $$aDemir, Ender.$$eeditor.
000891756 7001_ $$aCan, Ugur.$$eeditor.
000891756 77608 $$iPrint version: $$z9783030186517
000891756 830_0 $$aEurasian Studies in Business and Economics ;$$v11/2.
000891756 852__ $$bebk
000891756 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-030-18652-4$$zOnline Access$$91397441.1
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